AIA Vietnam launches AIA Pink Journey - A Journey of Love initiative

AIA Vietnam has launched the AIA Pink Journey - A Journey of Love, a meaningful community initiative aimed at raising awareness and supporting Vietnamese women in the prevention and early detection of breast cancer.

This is also one of the key initiatives under AIA Vietnam's corporate social responsibility (CSR) and sustainable development strategy in 2025.

The program is carried out in collaboration with the Breast Cancer Network Vietnam (BCNV), a pioneering organization dedicated to supporting and educating the community about breast cancer.

It aims to raise awareness, promote early screening, and provide knowledge and financial assistance to women battling breast cancer - the most commonly diagnosed cancer among women in Vietnam.

In 2025, AIA Pink Journey aims to support at least 2,500 Vietnamese women in receiving breast cancer screenings, consultations, and access to appropriate financial solutions. Looking ahead, the program targets to reach 30,000 women nationwide by 2030.

Regular breast cancer screening plays a critical role in early detection and effective treatment. If detected in its early stages, breast cancer can be completely curable, helping patients recover better and alleviating financial burdens on families and society.

The first event of the program series took place on June 14, 2025, at Aeon Mall Tan Phu Celadon (third-floor atrium), No. 30 Tan Thang street, Son Ky ward, Tan Phu district, Ho Chi Minh City.

Key activities at the event included free breast cancer screenings for 200 women and a panel discussion with doctors and experts on the topic "Preventing Breast Cancer - Protecting Your Health Early and Financial Solutions for Critical Illness Risks."

In addition to screenings and expert talks, the program guided self-examination techniques, recognizing early warning signs, and accessing medical and financial support from professionals.

AIA Pink Journey - A Journey of Love is not only a community health initiative but also a strong testament to AIA Vietnam's long-term commitment to supporting the community - especially Vietnamese women - on their journey to live "Healthier, Longer, Better Lives."