Drinks-maker Carabao harnesses sports to go global

Drinks-maker Carabao harnesses sports to go global

Thai beverage giant Carabao Group has been building its global branding via a sports marketing strategy to penetrate international markets, and is targeting Vietnam's 100-million population, Carabao chairman Sathien Setthasit said while announcing in Ho Chi Minh City Friday that his group will be the main sponsor for Hoang Anh Gia Lai Football Club for the next two years.

Executive Talk - Mon, Dec 22, 2021 | 11:30 am GMT+7

Southeast Asia beverage market heats up with Carabao’s diversification into beer

Southeast Asia beverage market heats up with Carabao’s diversification into beer

Southeast Asian beverage markets, with Vietnam as a hub due to its population of almost 100 million people, are getting more crowded as Thai energy drink maker Carabao prepares to invest 4 billion baht (over $120 million) to produce beer locally.

Companies - Mon, Dec 22, 2021 | 11:30 am GMT+7

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