Drinks-maker Carabao harnesses sports to go global
Thai beverage giant Carabao Group has been building its global branding via a sports marketing strategy to penetrate international markets, and is targeting Vietnam's 100-million population, Carabao chairman Sathien Setthasit said while announcing in Ho Chi Minh City Friday that his group will be the main sponsor for Hoang Anh Gia Lai Football Club for the next two years.
Executive Talk - Mon, Dec 22, 2021 | 11:30 am GMT+7
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