Vinamilk, Vietnam’s leading dairy manufacturer, has reached a new milestone by ranking sixth among the world's top 10 most valuable dairy brands identified by Brand Finance.
The $2.8 billion valuation this year, an impressive 18% increase over 2021, reaffirms Vinamilk’s leading position in the region and the world.
Specifically, in the dairy segment, it was ranked the Most Potential Dairy Brand. The company continued to be among the Top 5 Strongest Dairy Brands, coming in the second place this year - a remarkable result as the only Southeast Asia representative in the Top 10 ranking for both brand value and strength.
Vinamilk also has a strong footprint in major Food rankings. It is in the Top 30 Most Valuable Food Brands and Top 10 Strongest Food Brands.
The London-based global brand valuation consultancy also recognizes Vinamilk as the Most Valuable Food Brand in Vietnam.
Bui Thi Huong, Vinamilk chief director of admin, human resources and public relations, said the firm was aware of the significant role of the brand in its development, especially in the food & beverage and dairy segments.
“Throughout our 46-year journey, Vinamilk has continuously built the company’s brand value in accordance with our core pillars - product quality, service and our reputation amongst consumers,” she said.
Huong said she also believed that Vietnamese businesses will focus harder on achieving higher global rankings and international recognition.
Every year, Brand Finance tests 5,000 of the world’s biggest brands in 29 industries in 39 countries. With an integrated measurement method, considering various brand factors such as impact, health and reputation, investment and others combined with financial and survey data, the annual Food and Drink report published by Brand Finance seeks to provide brand health assessments in a transparent, fair and objective manner.
The company says that the changes in the latest report compared to the previous year suggest that brands that invest in intrinsic strength as well as focus on core values and long-term vision are more likely to overcome uncertainty in turbulent times, and are developing further through innovation and continuity to meet growing consumer needs.
Vinamilk’s investments have also been positively recognized by other local and international organizations. The Brand Footprint 2022 report published by Worldpanel, Kantar noted Vinamilk’s decade-long achievement in maintaining a leading position.
The dairy giant was also honored for the 10th consecutive time in Forbes Vietnam’s 50 Best Listed Companies and has been recognized as one of “Vietnam Value” brands by Vietrade since 2010.
Present in 57 countries and territories with a total accumulated export turnover of $2.75 billion, Vinamilk continues to research and develop new products to increase its penetration to key export markets, Huong said.
So far this year, the company has actively participated in a number of international trade activities and food fairs in China, Dubai, Japan, South Korea and Australia to introduce its range of products and seek opportunities for international expansion.
Founded in 1976, Vinamilk is not just Vietnam’s top dairy company, but also listed among the Top 40 largest nutrition companies in the world. Vinamilk currently manages 17 factories and 15 dairy farms in Vietnam and abroad.