Perseverance, adaptability, flexibility women’s advantages in business: NodeX Asia CEO

Perseverance, delicacy, adaptability and flexibility are advantages for women doing business in tough competitive conditions, said Luong Tu Anh, CEO of NodeX Asia, a Vietnamese provider of human resources training and development solutions.

You chose to study information technology at university. What made you give up the IT industry to start a business in human resources training?

As a bachelor of information technology, I learned programming in university, but I did not pursue a job as a programmer after I had an opportunity to intern at a consulting and training company, the first company I worked for professionally.

When I went to the company for an internship, I found that its services were all professional, from the organization, lecturers and the learning materials. Working regularly with human resources (HR) directors and foreign lecturers prompted my desire to develop the training and human resources industry.

Next, I became a co-founder and CEO of a company providing HR outsourcing services in which training is mandatory. Human resources training and development is my desire to help Vietnamese human resources develop. I hope that Vietnamese personnel will have more learning conditions in their own companies.

Even though I do not work in the field of technology, I still use technology in all my work, from selling technology solutions to using applications such as Enterprise Resource Planning (ERP), Human Resource Management (HRM), and Learning Management Software (LMS) in operating and managing my business.

Currently, my company NodeX provides an "outsourcing training room" service, so I still use technology as an advantage to add value for customers.

We use E-learning and LMS systems in our outsourcing training room service to increase efficiency, control the process of implementing training services, and help trainees control the learning process of their employees. Managers can view reports in real time, intuitively and transparently.

What are the advantages and disadvantages for women in business?

For women, the advantages are perseverance, patience, delicacy, adaptability and flexibility in harsh market conditions. For me, women who are passionate about business are often brave, dare to confront difficulties, dare to innovate, and dare to accept challenges.

One of the disadvantages is that they have to balance family and work. In fact, it's very difficult to balance. I was out of balance for a long time and only focused on work, forgetting everything around me.

In the past two years, I have paid more heed to taking care of my family, becoming more balanced in life. In my opinion, whether difficult or favorable, everything that happens in life is an experience and I will always try to do my best when the opportunity comes.

Some people say that women in business face more difficulties than men in making major decisions. Do you find this true?

I think that women do not face more difficulties than men in making big decisions. Whether you are a woman or a man, if you want to make big decisions, you need to gather the following conditions: a leader's bravery, the ability to make plans, and having a strategic vision, management experience, and a thirst for getting rich.

In Vietnam, there are many talented women. They can make big decisions, achieve many goals in life, and enrich the country.

With nearly 20 years in the business world, have you ever failed?

I have failed many times. I opened many businesses and then had to close them. I had many close relationships with colleagues which I had to give up or could not heal them.

Many of my new ideas were not accepted by the market and were unsuccessful.

How did you overcome those failures?

I read more books after each failure. I like sports, so when I felt discouraged, I went swimming or jogging. These things help me relax a lot.

After each failure, I made myself try harder, wanted to research new things, and came up with more ideas.

I always took my family as my fulcrum and motivation to start again.

What strategies do you have to help NodeX surf difficulties?

We provide the outsourcing training room with four carefully packaged services that meet business requirements for a professional training room under ISO 9001 standard. This is a service that combines the KPO (Knowledge Process Outsourcing) model with human resources training and development.

When I founded the company, I determined that NodeX needed innovation to create new services in the market. That was the reason why it launched the first outsourcing training room in Vietnam in early 2022.

With flexibility in strategy and management, we have changed the development path. Instead of “strike fast - win fast”, now we have to “go slowly - go deeply - go closely”, accompanying our business customers.

After nearly two years, NodeX has achieved some good results, gaining support from many domestic and foreign business customers. Currently, our outsourcing training room is serving medium to large sized businesses in industries such as finance, commerce, fast moving consumer goods (FMCG), pharmaceuticals, logistics, information technology, fashion and apparel, and interior design.

NodeX has an experienced core team operating the training room, along with a contingent of lecturing collaborators across the country.

The NodeX brand has gradually been affirmed in the market by its service quality, reputation and a practical, cost-saving outsourcing solution that minimizes risks for businesses, especially in this period full of difficulties and fluctuations.

What is NodeX's strategy for 2024?

In 2024, we will continue to offer outsourcing training room services and promote the application of information technology, bringing more values to businesses and the community.

Next year we will set aside a budget to support the startup community in training and developing high-quality human resources.

Gia Huy, Minh Hue