Vietnam’s nation brand valued at $431 billion

By Thuy Nguyen
Sat, October 1, 2022 | 11:22 am GMT+7

Vietnam has seen the third biggest brand value gain over the course of the pandemic in absolute terms, up $184 billion year-on-year to $431 billion in 2022, says London-based Brand Finance.

In relative terms, the country recorded the world’s fastest brand value growth, up 74% compared to 2019, according to the Brand Finance Nation Brands 2022 report issued Friday.

The West Lake area in Tay Ho district, Hanoi. Photo courtesy of National Geographic.

The West Lake area in Tay Ho district, Hanoi. Photo courtesy of National Geographic.

Vietnam has gained momentum as an attractive destination for foreign investment thanks to successful fiscal and monetary policies and investments in human capital, but also amid trade disruptions from China’s lockdowns and continued tensions between Beijing and Washington, the global brand valuation consultancy said in a release.

Across the world, the values of the world’s nation brands have substantially returned to their pre-pandemic levels, the report notes. Nation brand valuations are based on forward-looking macroeconomic forecasts and the positive outlook on recovery from Covid-19 is driving this year’s increases.

The total value of the world’s top 100 nation brands stands at $97.2 trillion, up 7% year-on-year and only marginally behind the pre-pandemic value of $98.0 trillion in 2019.

While the combined value of the world’s top 100 nation brands has practically matched pre-pandemic levels, exactly 50 nation brands have increased in value over this period, while the other 50 remain below the valuation from before the Covid-19 crisis, the report adds.

At the top of the ranking, the U.S. (brand value up 7% to $26.5 trillion) has retained its position as the world’s most valuable nation brand, maintaining the lead ahead of second-ranked China (up 8% to $21.5 trillion).

The U.S. and China are standout leaders in the Brand Finance Nation Brands 2022 ranking, with the combined brand value of the two equal to that of the remaining 98 nation brands in the top 100.

Canada has claimed the title of this year’s strongest nation brand with an overall brand strength score of 81.8 out of 100, supplanting last year’s leader Switzerland (80.7).

The United Arab Emirates ranks highest globally in brand performance, with a score of 80.5 out of 100. The UAE has attracted a higher volume of trade, investment, tourism, and talent than other nation brands.

A successful Covid-19 response, which allowed the UAE to open for business sooner than many other destinations, is one of the key drivers of the UAE’s impressive results this year, Brand Finance said.

Comments (0)
  • Read More
Korean chaebol SK eyes LNG-fired power project in central Vietnam

Korean chaebol SK eyes LNG-fired power project in central Vietnam

SK Group, one of the largest South Korean chaebols, is looking to build an ecosystem around an LNG-fired power plant in Phu Yen province, south-central Vietnam.

Energy - Thu, March 28, 2024 | 5:13 pm GMT+7

Vietnams steel major Hoa Phat 'confident' about China competition

Vietnams steel major Hoa Phat 'confident' about China competition

Senior officials of major Vietnamese steel maker Hoa Phat are confident that the company can deal with Chinese competition, given the attention they’ve paid to their costing.

Companies - Thu, March 28, 2024 | 4:00 pm GMT+7

FTSE retains Vietnam in watch list for reclassification to emerging market status

FTSE retains Vietnam in watch list for reclassification to emerging market status

FTSE Russell, one of global index providers, has kept Vietnam in its watch list for possible reclassification to a secondary emerging market from a frontier market currently.

Finance - Thu, March 28, 2024 | 3:39 pm GMT+7

HCMC firms in the market for larger office spaces: Knight Frank

HCMC firms in the market for larger office spaces: Knight Frank

Rising demand for larger office spaces and a willingness to invest in them speak to the confidence and potential of the Ho Chi Minh City office market, wrote analysts from consulting firm Knight Frank.

Real Estate - Thu, March 28, 2024 | 3:10 pm GMT+7

Vietnam, Northern Territory complementarities present huge investment, cooperation potential: experts

Vietnam, Northern Territory complementarities present huge investment, cooperation potential: experts

Several complementarities between Vietnam and Australia’s Northern Territory present significant investment and cooperation potential in multiple sectors including animal breeding, meat processing, tourism and vocational training, experts say.

Industries - Thu, March 28, 2024 | 2:25 pm GMT+7

Malaysia aims to develop semiconductor industry

Malaysia aims to develop semiconductor industry

Malaysian Deputy Minister of Investment, Trade and Industry (MITI) Liew Chin Tong said the government is committed to developing the semiconductor industry which is now a strategic income source for the country.

Southeast Asia - Thu, March 28, 2024 | 12:10 pm GMT+7

'Good time' for Vietnam firms to increase presence in Australia’s Northern Territory

'Good time' for Vietnam firms to increase presence in Australia’s Northern Territory

Australia’s Northern Territory has great potential for development, and Vietnamese businesses should stand ready to increase their presence in the territory, said Nguyen Ngoc My, vice chairman of the Vietnam's Association of Foreign Invested Enterprises (VAFIE) and chairman of the Northern Territory-Vietnam Business Council (NTVBC).

Industries - Thu, March 28, 2024 | 11:39 am GMT+7

Bosch exec appointed new EuroCham Vietnam chair

Bosch exec appointed new EuroCham Vietnam chair

The European Chamber of Commerce in Vietnam (EuroCham) has appointed Dominik Meichle, managing director of Bosch Vietnam, as its new chairman.

Economy - Thu, March 28, 2024 | 10:40 am GMT+7

Quang Binh province seeks investor for $32 mln high-end urban area

Quang Binh province seeks investor for $32 mln high-end urban area

Vietnam's central province of Quang Binh is seeking an investor for the VND800 billion ($32.3 million) Quan Hau luxury urban area in Quang Ninh district.

Real Estate - Thu, March 28, 2024 | 10:25 am GMT+7

Vietnam’s FIE association, UK delegation discuss sustainable green growth

Vietnam’s FIE association, UK delegation discuss sustainable green growth

The Vietnam's Association of Foreign Invested Enterprises (VAFIE) and a delegation of the Forest Governance, Markets and Climate (FGMC) program under the British government have been discussing sustainable and green growth in Vietnam.

Economy - Thu, March 28, 2024 | 9:56 am GMT+7

Vietnam FDI remains robust as Chinese firms step up

Vietnam FDI remains robust as Chinese firms step up

Foreign direct investment (FDI) flow to Vietnam has continued to grow since the start of this year with Chinese businesses taking the lead in terms of new projects.

Economy - Thu, March 28, 2024 | 9:27 am GMT+7

Northern Territory investment cooperation seminar follows upgrade in Vietnam-Australia relations

Northern Territory investment cooperation seminar follows upgrade in Vietnam-Australia relations

Following the recent upgrading of Vietnam-Australia ties to that of a Comprehensive Strategic Partnership, The Investor and the Vietnam-Northern Territory Business Council (NTVBC) will organize a seminar in Hanoi on Thursday.

Economy - Thu, March 28, 2024 | 7:12 am GMT+7

Real estate recovery reflects optimistic outlook for Vietnam: economists

Real estate recovery reflects optimistic outlook for Vietnam: economists

Vietnam was well placed to seize growth opportunities and tap global trends, leading economists said at a forum on Tuesday, citing real estate market recovery as an indicator.

Economy - Wed, March 27, 2024 | 10:50 pm GMT+7

Jewelry major PNJ aims for $81 mln after-tax profit in 2024

Jewelry major PNJ aims for $81 mln after-tax profit in 2024

Vietnam’s Phu Nhuan Jewelry JSC has targeted VND2.09 trillion ($80.65 million) in after-tax profit this year, up 6% from 2023 and a new record for the firm, according to its leadership.

Companies - Wed, March 27, 2024 | 5:34 pm GMT+7

Vietnam central bank slows down cash withdrawal as exchange rate remains stable

Vietnam central bank slows down cash withdrawal as exchange rate remains stable

The State Bank of Vietnam (SBV), the country’s central bank, has reduced the volume of T-bills put up for auction as the USD/VND exchange rate stays stable.

Banking - Wed, March 27, 2024 | 5:14 pm GMT+7

Finnish parliament speaker joins inauguration of $57 mln waste-to-energy plant in northern Vietnam

Finnish parliament speaker joins inauguration of $57 mln waste-to-energy plant in northern Vietnam

The Thang Long-Bac Ninh waste-to-energy plant in the northern province of Bac Ninh was inaugurated Tuesday in the presence of Finnish parliament speaker Jussi Halla-aho.

Energy - Wed, March 27, 2024 | 5:04 pm GMT+7