Will luxury brands stay loyal to Vietnamese market?

Will luxury brands stay loyal to Vietnamese market?

Though Vietnam is still considered to be a developing economy, luxury cosmetics, jewelry and fashion brands such as Dior, Chanel, Louis Vuitton and Cartier are making it one of their prime target markets in Southeast Asia, writes RMIT economics lecturer Dr Daniel Borer.

Consulting - Mon, Dec 22, 2021 | 11:30 am GMT+7