Rise of emerging middle class catches interest of foreign firms looking for profits in Vietnam: HSBC

Rise of emerging middle class catches interest of foreign firms looking for profits in Vietnam: HSBC

The proliferation of an emerging middle class has not gone unnoticed by international firms that look to capitalize on the rising demand for spending by Vietnamese households and a strong pickup in Japan’s FDI in retail and financial services is a notable example, write HSBC analysts in their "Vietnam at a glance: Consumer pulse check" report.

Consulting - Mon, Dec 22, 2021 | 11:30 am GMT+7

Middle-class demand drives retail rental market in HCMC

Middle-class demand drives retail rental market in HCMC

Demand from the growing middle-class is providing support to the stability of the retail rental market in Ho Chi Minh City amidst the challenges faced by the real estate sector, Savills Vietnam said in a note.

Real Estate - Mon, Dec 22, 2021 | 11:30 am GMT+7