Hanoi ranks 96th in a global listing of 100 best tourist cities in the world and is the only Vietnamese city on the list, according to Canada-based Resonance Consultancy.
In a report released last week, the leading tourism advisory firm praised the Vietnamese capital city for its vibrant outdoor and shopping activities.
Resonance said it analyzed 270+ global cities with populations of more than one million to determine the top 100 based on three criteria livability, lovability and prosperity.
“The political nucleus and the historic heart of fast-growing Vietnam is a growing Asian power to tap into,” it remarked.
“Although not as expansive or bustling as Ho Chi Minh City, Hanoi offers a plethora of activities and attractions, from urban landmarks, chaotic markets for bargain hunters, awe-inspiring heritage structures like the Imperial Citadel - a UNESCO World Heritage site - and a vibrant nightlife that holds its own charm.”
The report specified that Hanoi, home to 7.5 million people, offered traditional markets as well as high-end shopping services. For instance, the city’s oldest market, Dong Xuan, established during French colonial times, sells clothes, electronic goods and thousands of other items.
The report noted that the Hanoi hospitality market was expected to boom with plans for an additional 66 new projects with more than 11,000 hotel rooms.
London topped the list of best tourist cities, followed by Paris and New York.
The number of tourists to Hanoi hit 18.9 million in the first nine months of 2023, up 36.5% year-on-year, according to the municipal Department of Tourism.
Of this figure, foreign tourist arrivals reached 3.2 million, marking a four-fold increase year-on-year and surpassing this year's target of 3 million. The number of domestic visitors rose 20.2% year-on-year to 15.7 million.
Total tourism revenue in Jan-Sept has been estimated at VND69.3 trillion ($2.88 billion), up 66.9% year-on-year.
Hanoi has consistently received high praise from international tourism organizations and has ranked among the most attractive urban destinations in the world.
On September 6, the capital city was once again voted as the top city destination in Asia for 2023.
Vietnamese tourism is recovering after being hit hard by the Covid-19 pandemic. The country welcomed 8.9 million foreign tourists in the first nine months of the year, surpassing the yearly target of 8 million.
Starting August 15, Vietnam extended visa-free entry from 15 days to 45 days for visitors from Denmark, Finland, France, Germany, Italy, Japan, Russia, South Korea, Spain, Sweden, and the UK. It has also extended the duration of e-visas from 30 days to three months with multiple entries.
Citizens of another 80 countries, including major economies such as India, Australia and the U.S., are currently eligible to enter the country using e-visas.