Vietnam’s smartphone shipments bucked a global downward trend in the third quarter of this year, rising 1.6% against Q2 to reach 3.2 million units, data from IDC showed.
The year-on-year growth was 28.5%, but this was against a pandemic-triggered low base last year, and shipments were still significantly lower than they were in Q3 of pre-pandemic 2019, International Data Corporation (IDC) announced Tuesday in Ho Chi Minh City.
“The rising recessionary risks in the United States and the European Union from aggressive monetary tightening and supply disruptions due to the Russia-Ukraine conflict are putting high pressure on Vietnam’s economy, which still needs help in recovering from the pandemic,” said Thanh Vo, market analyst at IDC Vietnam. “Consumer sentiment is beginning to take a hit as everyday Vietnamese feel the pinch of high prices.”
South Korea’s Samsung maintained the top position with 1.1 million units in Q3 despite its market share dropping to 34% from 46.2% in Q3/2021. However, its foldable series Samsung Galaxy Z Fold4 and Galaxy Z Flip4, launched in August, managed to achieve a more than threefold year-on-year increase, according to IDC, a global provider of market intelligence and advisory services.
China’s Oppo consolidated its second place, with shipments increasing by 43.5% year-on-year to 691,200 units, and its market share rising to 21.6% from 19.4%.
The market share of China’s Xiaomi gained 3.2 percentage points to 14.9%, while that of American giant Apple more than doubled to 12%. However, Q3 shipments of iPhones rocketed by 173.3% year-on-year to 382,800 units.
China’s Vivo gained 44% shipments growth year-on-year to 317,000, and its share expanded to 9.9% from 8.8% in Q3/2021.