CapitaLand launches 4th edition of campaign with $98,000 commitment to support vulnerable children

CapitaLand Development (CLD) recently launched the fourth edition of “Together we step: Step for kindness” campaign in Hanoi, which rallies participants around a collective target of 440 million steps to unlock a funding commitment of $98,000 in support of vulnerable children.

The campaign is supported by CapitaLand Hope Foundation (CHF), the philanthropic arm of CapitaLand Group, as part of the foundation’s three-year partnership with Blue Dragon Children’s Foundation focused on education and outreach programs for children and youth to build what matters in the communities where the company operates.

Held from June 11 to October 4, 2026, the campaign comprises an online step challenge, where participants track and submit their steps throughout the campaign period. It culminates in an outdoor community walk on October 4, 2026 at Ocean City in Hung Yen province.

Two routes (2km and 5km) will be available to participants of all ages. CHF has pledged to donate up to $98,000 to Blue Dragon Children’s Foundation upon the achievement of a combined target of 400 million online steps and 40 million event steps.

Alwin Low, general manager (North Vietnam), CLD Vietnam, said: "Now in its fourth year, ‘Together we step: Step for kindness’ reflects CapitaLand’s commitment to enrich lives and uplift the communities where we operate. The strong public enthusiasm and participation across each edition have been encouraging.

"This year, with the continued support of CHF and our partnership with Blue Dragon Children’s Foundation, we look forward to rallying more employees, partners and the wider community to achieve the step target, while broadening participation through the outdoor community walk to extend the positive impact for children and youth facing adversity."

The 2026 campaign marks the completion of CHF’s three-year commitment of up to $270,000 under this partnership to benefit children and youth facing adversity in Vietnam.

Across the first two phases, CHF contributed $172,000 to Blue Dragon Children’s Foundation to enhance the social mobility of children and youth by expanding access to education and strengthening skills development across vocational training, career guidance, life skills and leadership training.

Impact from the partnership is delivered on a phased basis. Funding unlocked in 2024 was implemented throughout 2025, which kept over 200 children and youth in education, enrolled more than 20 youth in vocational training, and provided over 70 children and youth with more than 20 skills development sessions.

In 2025, in addition to CHF’s funding support, CLD Vietnam and Ascott Vietnam staff volunteers supported Blue Dragon Children’s Foundation to conduct career and skills development sessions covering languages, arts, STEM, social and emotional learning, leadership and career orientation. Volunteer engagement activities also took place across both Hanoi and Ho Chi Minh City.

Do Duy Vi, co-CEO of Blue Dragon Children’s Foundation, said: "Collaborating with CapitaLand for the ‘Together we step: Step for kindness’ initiative allows us to reach more street children living in precarious conditions, help them leave the dangers of the streets and return to the classroom for a chance at a more hopeful future."

"This enduring alliance with CapitaLand strengthens our ability to foster resilience and ambition in our youth. Each stride we take together represents a collective commitment to opening doors to a promising future for Vietnam’s next generation," he added.

The Fullton Regal, the second phase of The Fullton - CLD’s first luxury low-rise development in the Greater Hanoi area - is the main sponsor of this year’s “Together we step, Step for kindness” campaign.

Following the groundbreaking success of the first phase, The Fullton Edition, which achieved a 91% sales rate for its 342 units during the exclusive launch last October, The Fullton Regal aims to continue to build on the project’s strong momentum.

Together with other sponsors, The Fullton Regal will contribute resources and on-ground support for participants, reinforcing the collaborative spirit of CapitaLand’s signature global giving campaign, #GivingAsOne, and advancing shared efforts to support vulnerable communities.

Registration commenced on June 12 at www.togetherwestep.vn/hung-yen-2026/

CapitaLand Development (CLD) is the development arm of CapitaLand Group, with a portfolio worth S$17.8 billion as of March 31, 2026. Focusing on its core markets of Singapore, China and Vietnam, CLD’s well-established real estate development capabilities span across various asset classes, including integrated developments, retail, office, lodging, residential, business parks, industrial, and logistics.

CLD (Vietnam) oversees and grows CLD’s investment and development business in Vietnam, where it has built an extensive presence over 30 years.

CLD (Vietnam)’s portfolio comprises one SOHO development, one integrated development, and over 19,000 quality homes across 20 projects.

CapitaLand Hope Foundation, the philanthropic arm of CapitaLand Group, was established in 2005. The foundation contributes towards building resilience in communities where CapitaLand operates, through supporting education, health and well-being initiatives, targeting children, youth and seniors.

Going beyond donations, the foundation also advocates volunteerism as an integral part of building a caring and inclusive community.