Closer trade ties with friendly nations adds to Vietnam’s investment allure: expert

By Daniel Borer
Tue, May 7, 2024 | 8:08 am GMT+7

Closer trade ties with friendly countries in the region will add to Vietnam’s attractiveness as an FDI destination, writes Dr. Daniel Borer, business school lecturer in management, RMIT University Vietnam.

 Dr Daniel Borer, lecturer in management, the business school, RMIT University Vietnam. Photo courtesy of RMIT.

Dr Daniel Borer, lecturer in management, the business school, RMIT University Vietnam. Photo courtesy of RMIT.

The immediate historical context to this is the abrupt halt caused by the 2008 global financial crisis to the impressive expansion of globalisation the world experienced in the second half of the 20th century. As the world recovered from this shock, the U.S.-China trade war ignited, which again produced cracks in global trade.

Gradually, countries were able to arrange their trade around the U.S.-China trade war, benefitting third-party countries like Vietnam – to which much of Chinese manufacturing went. As trade was picking up, the Covid-19 pandemic hit, causing supply chains to break down.

The world gradually recovered from the pandemic but in February 2022, Russia marched its troops into Ukraine and again, global trade suffered major disruptions. The current geopolitical conflict in the Middle East, with the Hamas-Israel war at its epicentre, has aggravated the situation further.

Before the global financial crisis, the world had hit an all-time high of trade as a percentage of global GDP in 2007, when 61% of the global production was traded internationally. Despite some people solemnly burying globalization as a phenomenon of the past, the unthinkable happened - international trade resurrected. The latest available data from 2022 shows an impressive recovery of trade as a percentage of world GDP in the previous two years from 52% to 63%, a record high.

A rethinking

True, a rethinking took place, where trade became less global and more regional, but countries quickly adapted to this new development. In Asia, the Regional Comprehensive Economic Partnership (RCEP), signed in 2020, gave birth to the largest trading block ever created with ASEAN, China, South Korea, Japan, Australia and New Zealand. The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), where Asia-Pacific countries including Vietnam and, interestingly, the UK are part of, is boosting trade in the region.

Besides this, multinational corporations are relocating production nearer to their customers in a move towards domestic manufacturing and what is now called “near-shoring.” Also, as the Western and Eastern blocks start to re-emerge, trade has become more directed towards political partners, leading to the “friend-shoring” concept.

Given these geopolitical scenarios, it would be beneficial for Vietnam to strengthen trade relations with friendly, nearer partners like Australia and New Zealand, countries with large untapped potential for Vietnamese trade.

Rare earth benefits

Another beneficial development for Vietnam is trade in raw materials, especially in Rare Earth Elements (REEs). REEs are required to build wind turbines, electric vehicles, any types of screens, and medical devices, among others. According to the United States Geological Survey (USGS), Vietnam has the second largest reserves of REEs globally with 22 million metric tons, after China, which has 44 million metric tons and before Russia and Brazil, both with 21 million metric tons.

The REEs is a strategic key future resource needed for the green revolution, making Vietnam a key global player in this industry. South Korea, eager to acquire a part of Vietnam’s resources, is planning to mine REEs in Vietnam. While this initiative should be welcomed, how this strategic resource can benefit Vietnam’s global position and economic strength needs to be looked at.

Key global player

While closer trade ties with countries in the region are making Vietnam an attractive FDI destination, it is necessary to create an economic environment wherein cheap labor is no longer the main selling point for Vietnam. Key infrastructure projects that the government has already initiated will help improve Vietnam’s position as a key global player.

Besides this, the ongoing fight against corruption is a necessary battle that will help the country gain credibility.

Foreign investors often cite the lack of skilled labor as one deterrent to investment in Vietnam. Alongside university graduates, it is necessary to build up vocational training, so that formally trained electricians, plumbers and mechanics are available for investment projects.

The Vietnamese government has put in place several measures and implemented key projects that are conducive to sustained growth and economic stability. Coupling these measures with redirecting closer trade ties with more friendly countries as well as solidifying Vietnam’s position as an FDI manufacturing hub in the region will equip the country to withstand storms bound to happen in the future.

Comments (0)
  • Read More
PV Oil completes 81% of full-year profit target in Q1

PV Oil completes 81% of full-year profit target in Q1

PV Oil, a subsidiary of state-owned Petrovietnam, reported a sharp surge in first-quarter earnings, achieving 81% of its full-year profit target within the first three months of 2026, driven largely by favorable inventory dynamics.

Companies - Sat, May 2, 2026 | 8:17 am GMT+7

Major players eye Vietnam’s wastewater treatment market

Major players eye Vietnam’s wastewater treatment market

Vietnam’s wastewater treatment sector is entering a transition phase as a growing number of large corporations signal plans to enter or expand investments, driven by rising environmental infrastructure demand and expectations of clearer wastewater pricing mechanisms.

Companies - Sat, May 2, 2026 | 8:00 am GMT+7

Work on $92 mln eco-urban resort project starts in northern Vietnam tourist hotspot

Work on $92 mln eco-urban resort project starts in northern Vietnam tourist hotspot

A consortium of Hong Phong ID Co. Ltd. and Ecopark Hai Duong JSC has broken ground on a VND2.42 trillion ($91.97 million) eco-urban tourism project in Vietnam's northern border province of Lao Cai.

Real Estate - Fri, May 1, 2026 | 9:08 pm GMT+7

Royal Shore Beachclub announces grand opening in Hoi An

Royal Shore Beachclub announces grand opening in Hoi An

Royal Capital Group on Thursday announced the grand opening of its newest beachfront destination, set along the pristine coastline of Hoi An.

Travel - Fri, May 1, 2026 | 6:48 pm GMT+7

Novaland posts Q1 profit of $33 mln, shares hit three-year high

Novaland posts Q1 profit of $33 mln, shares hit three-year high

Novaland (HoSE: NVL) reported a strong turnaround in the first quarter of 2026, swinging to a net profit of VND860 billion ($32.63 million) from a loss a year earlier, as revenue doubled on increased property handovers.

Companies - Fri, May 1, 2026 | 3:09 pm GMT+7

Vinaconex, Vietjet have new CEOs

Vinaconex, Vietjet have new CEOs

Vietnamese construction heavyweight Vinaconex on Wednesday appointed deputy CEO Pham Thai Duong as CEO and legal representative, replacing Nguyen Xuan Dong.

Companies - Fri, May 1, 2026 | 2:41 pm GMT+7

Japanese retailer Aeon Mall to build another shopping center in northern Vietnam

Japanese retailer Aeon Mall to build another shopping center in northern Vietnam

Japan’s Aeon Mall is set to invest nearly $150 million in a shopping mall project in the northern province of Bac Ninh, marking a further push into Vietnam’s fast-growing industrial localities.

Industries - Fri, May 1, 2026 | 10:59 am GMT+7

Hyosung Vina raises $7.6 mln in unsecured bond sale

Hyosung Vina raises $7.6 mln in unsecured bond sale

Hyosung Vina Chemicals, the Vietnam arm of South Korean chaebol Hyosung, has completed a VND200 billion ($7.59 million) domestic bond issuance, according to disclosures on the Hanoi Stock Exchange.

Companies - Fri, May 1, 2026 | 10:16 am GMT+7

Vietnam central bank to add new metrics to oversee banking activity

Vietnam central bank to add new metrics to oversee banking activity

The State Bank of Vietnam is proposing a set of new prudential metrics to strengthen oversight of banking operations, replacing the traditional loan-to-deposit ratio (LDR) with a broader framework aligned with Basel III standards.

Banking - Fri, May 1, 2026 | 8:00 am GMT+7

From national reunification to aspiration for an integrated development space

From national reunification to aspiration for an integrated development space

In 1975, Vietnam united the country through determination and a shared aspiration for independence. Today, in a very different context, the country faces a new challenge: unifying its market through institutional reform, writes Dr. Nguyen Sy Dung, former deputy head of the Office of the National Assembly - the country's legislature.

Economy - Thu, April 30, 2026 | 10:27 pm GMT+7

Vietjet seeks deeper engagement in Vietnam's aviation infrastructure development

Vietjet seeks deeper engagement in Vietnam's aviation infrastructure development

Vietjet, Vietnam’s first private airline, has proposed earlier and broader participation in Vietnam’s airport planning and infrastructure development, as the budget carrier looks to expand its role beyond flight operations into ground services and logistics.

Companies - Thu, April 30, 2026 | 9:42 pm GMT+7

Vietnamese giants kick off 4 mega projects in HCMC

Vietnamese giants kick off 4 mega projects in HCMC

The Ho Chi Minh City People’s Committee on Wednesday held a groundbreaking ceremony for four large-scale projects invested by Vietnamese conglomerates including Vingroup, Sun Group and Truong Hai Group (Thaco).

Economy - Thu, April 30, 2026 | 8:01 pm GMT+7

Vingroup starts work on $2.2 bln int'l university township in southern Vietnam

Vingroup starts work on $2.2 bln int'l university township in southern Vietnam

Vietnam’s conglomerate Vingroup (HoSE: VIC) on Wednesday broke ground on a VND59 trillion ($2.24 billion) international university township in Ho Chi Minh City.

Real Estate - Thu, April 30, 2026 | 12:38 pm GMT+7

Chinese firm Livzon secures control of Vietnam’s pharma giant Imexpharm in $228 mln deal

Chinese firm Livzon secures control of Vietnam’s pharma giant Imexpharm in $228 mln deal

Lian SGP Holding Pte. Ltd., a Singapore-based entity wholly owned by China’s Livzon Pharmaceutical Group Inc., has acquired a controlling stake in Vietnam’s pharma giant Imexpharm (HoSE: IMP) following a public tender offer.

Companies - Thu, April 30, 2026 | 12:22 pm GMT+7

Sun Group partners with Keppel to drive green transition across tourist places

Sun Group partners with Keppel to drive green transition across tourist places

Vietnam’s leading real estate developer Sun Group has signed a strategic partnership with Keppel EaaS Vietnam, part of Singapore’s Keppel Ltd., to accelerate energy optimization and decarbonization across its tourism destinations.

Real Estate - Thu, April 30, 2026 | 10:42 am GMT+7

'Shark Hung' unexpectedly resigns from real estate brokerage Cen Land ahead of AGM

'Shark Hung' unexpectedly resigns from real estate brokerage Cen Land ahead of AGM

Pham Thanh Hung, widely known as “Shark Hung”, has stepped down from the board of directors at Century Real Estate JSC (Cen Land) - a major Vietnamese real estate brokerage, citing "personal plans".

Companies - Thu, April 30, 2026 | 10:32 am GMT+7