Property developer Novaland is building a five-star hotel in The Grand Manhattan luxury apartment complex in District 1, the heart of Ho Chi Minh City.
Novaland expects the combination to create synergies for the premium project.
Manhattan, New York: the origin
In Manhattan, the Sherry-Netherland Hotel building was built at 781, Fifth Avenue in the 1920s, opening a new trend. For the first time, cooperation between a hotel operator and apartment project achieved great success.
The 38-storey building with 165 apartments and 50 hotel rooms was quickly chosen by many elites at the time as a place to live. Wealthy businessmen and artists in New York immediately enjoyed an outstanding living experience, and the building became a new symbol for a luxurious lifestyle.
Fifth Avenue is famed for its high-end fashion, a symbol of New York's splendid luxury. Just a short walk away are the famous Central Park and Madison Avenue, home to many luxury fashion brands. More than 100 years old, today Sherry-Netherland Hotel still ranks among the most luxurious hotels in New York, distinguished by its "center of the center" location and highest level of amenities possible.
According to Savills Vietnam, the combination of a property developer and an international hotel management brand has recorded a growth rate of 230% in the last decade. Although North America is still the main market, this segment is shifting to other regions, especially Asia-Pacific and the Middle East.
“Two in One”
Avani Saigon Hotel is located amid the Grand Manhattan project. Novaland desires to create five-star standard living experiences for residents and help increase the project value.
A hotel with good branding and justified service excellence like Avani will attract a large number of customers to enjoy its facilities, thus making both brands (Avani and Grand Manhattan) more popular.
Avani is an international hotel chain already present in 15 countries and managed by Minor Hotel Group, whose portfolio includes more than 550 hotels across Asia-Pacific, the Middle East, Europe, and America.
At The Grand Manhattan, Avani Saigon Hotel will take the third level to the seventh, including many high-class services in accommodation, cuisine, sports, spa...The hotel will have an overflowing swimming pool with a view of the downtown area. This is also an ideal space for successful residents at The Grand Manhattan to meet partners and discuss business with support from modern online working devices.
The Grand Manhattan has 39 floors and more than 1,000 apartments located right at the heart of the city. In addition to many high-end brands belonging to the Nova F&B ecosystem, including Dea Chang Geum, Crystal Jade, and Dynasty, the project's diverse utility system also includes a gym, yoga rooms, landscape gardens, BBQ areas, and playgrounds.
The combination of the "golden" location and an established brand resonance is expected to create solid foundations for The Grand Manhattan to become a smart choice for living and investment purposes.