Luxury realty brand Christie’s International Real Estate enters Vietnam
Christie’s International Real Estate has announced its expansion into Vietnam through a new venture, S&S Christie’s International Real Estate, to tap one of the fastest-growing luxury markets in the world.
With the launch, Christie’s International Real Estate will be the first global luxury real estate brand with an office in Vietnam, the firm said in a Thursday statement.
The new firm is led by Sassy Nguyen, who along with her husband and business partner Sam Vu is the owner of S&S Group, a conglomerate of companies operating in the ultra-luxury automotive, timepiece, fashion, art, and now, real estate.
Founded in 2013, S&S Group has represented premier brands including Rolls Royce, Lamborghini, McLaren, Richard Mille, Berluti, Audemars Piguet and Baccarat, and recently expanded to Australia with the opening of a Bovet boutique in Melbourne.
S&S Christie’s International Real Estate’s flagship office, will open in early June at the Saigon Hilton, one of the newest luxury developments in Ho Chi Minh City, and home to S&S’s Lamborghini dealership.
S&S Christie’s International Real Estate will be located at the Saigon Hilton in District 1, Ho Chi Minh City. Photo courtesy of Hilton Saigon.
S&S Christie’s International Real Estate plans to expand to the capital city of Hanoi within two to three years, tipped Sassy Nguyen.
As an affiliate of Christie’s International Real Estate, S&S Christie’s International Real Estate will offer clients national and international exposure through the brand’s global luxury network, which has affiliates in nearly 50 countries and territories.
The firm will also enjoy exclusive marketing partnerships and a relationship with Christie’s auction house for the referral of fine art and luxury goods.
While Vietnam has seen an uptick in foreign buyers and investors, primarily from Asian economies including China, South Korea, Singapore, Taiwan and Japan, an increasing number of high-net-worth Vietnamese are also prioritizing offshore real estate investment. S&S Christie’s International Real Estate will serve clientele looking to invest in real estate around the world, in target markets including London, Paris, Dubai, Australia and the United States.
“With a rich cultural heritage and incredible potential for luxury-market growth, Vietnam has been in our sights for some time,” said Helena Moyas de Forton, managing director, EMEA and APAC for Christie’s International Real Estate.
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