Nam Long, Ecopark, and Vingroup were the top popular real estate businesses on social media in Vietnam in November, according to a report by local consulting firm Reputa.
Using Big Data to collect and process data from 64 million Facebook accounts and half a million YouTube channels, Reputa has compiled a report based on 18.49 million entries in four ratings: sentiment score, share of voice, reaction score, and reach score.
Nam Long Investment Corporation, listed on the Ho Chi Minh Stock Exchange (HoSE) as NLG, maintained its first ranking with a score of 138.61, higher than 135.98 in October.
Ecopark Group jumped to the second position at 122.05 points, up from 91.47 a month ago. Vingroup (HoSE: VIC) fell to third place with a score of 106.40, from 125.21 in October.
Reputa attributed Nam Long’s position to its Nam Long Friendship Golf Tournament on its 30th anniversary.
Other firms in the top ten were Dat Xanh Mien Trung, Dat Xanh Group, Van Phu Invest, Bitexco, Hung Thinh Corp., CityLand Real Estate, and Novaland, respectively.
Regarding the sentiment score, which is the ratio of the difference between positive and negative mentions to total mentions, Novaland was at the bottom of the list with 0.53 while Dat Xanh Mien Trung topped the list with 0.8.
Amid the gloomy situation of the real estate market in the last months of the year, top news in these months was negative, including an article about real estate firms reducing their staff, the central province of Thanh Hoa taking back 90 hectares of land from delayed projects, and slow progress at Sky Garden Towers in Hoang Mai district, Hanoi.
Most discussed projects on social media in the month were Vinhomes Co Loa Hanoi invested by Vingroup; Valora Fuji District 9 in Ho Chi Minh City by Nam Long, S-Premium Tower in the northern province of Hung Yen by Ecopark, and Sonasea Van Dong Harbor City Quang Ninh by CEO Group JSC.
In November, sellers overwhelmed buyers as the former made 18.41 million social media entries, or 99.56% of the total; while the latter made only 80,699, or 0.43%.