Thailand - one of Southeast Asia’s fastest-growing markets for AI

Thailand has emerged as one of Southeast Asia’s fastest-growing markets for artificial intelligence (AI), with OpenAI reporting that weekly active users of ChatGPT in the country have quadrupled over the past year.

The figures were unveiled at the first OpenAI Forum recently held in Thailand. The forum, titled “AI LEAP: Turning Today’s Disruption into Tomorrow’s Advantage,” featured OpenAI chief strategy officer Jason Kwon making his inaugural visit to Thailand, along with more than 100 business leaders.

Speaking at the event, Kwon attributed Thailand’s rapid AI adoption to the country’s inherent optimism about new technology. He suggested that the country’s positive outlook and adaptability position it to “leapfrog into the future” across sectors including education, healthcare, creativity, and entrepreneurship.

New OpenAI data reveals that Thailand’s AI surge is primarily driven by users aged 18-24, who are incorporating ChatGPT into various aspects of their daily lives. The top five applications among Thai users are translation services, personal development advice, tutoring and learning, self-care guidance covering health and fitness, and personal writing assistance.

KBTG Group chairman Ruangroj “Krating” Poonpol emphasized AI’s potential to create more equitable opportunities. He added that AI can provide a more level playing field, democratizing access to intelligence and enabling young people to learn fast, create, and leapfrog into the future.