Thailand aims to become leading nation in creative economy
The Thailand Creative Content Agency (THACCA) will host the country's first soft power expo next week to showcase the economic potential of Thai soft power in driving Thailand to become a leading nation in the creative economy.
Thailand's first soft power expo will be held on June 28-30, 2024. Photo courtesy of Tha Nation.
The event, titled "THACCA SPLASH - Soft Power Forum 2024," will be held from June 28-30 at the Queen Sirikit National Convention Centre in Bangkok.
Surapong Suebwonglee, vice chairman of the National Soft Power Strategy Committee, said on June 20 that the event will be joined by soft power-related agencies, the Thai business sector, and international partners, including South Korea’s webtoon and Japanese animation studios.
He said the exhibition, which will be spread over 10,000 square metres, will highlight Thailand's 11 creative economy industries, namely books, arts, fashion, design, music, festivals, travel, sport, film (drama and series), gaming, and food.
THACCA expects the three-day event will be joined by over 100,000 participants.
Surapong said the government has set the target for soft power and the creative industry to generate 8 trillion THB ($218 billion) in the economy by 2027.
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