Thailand's cosmetics market projected to grow 11% in 2025
The cosmetics and skincare market in Thailand is set for significant growth, with projections of a 9.5-10% increase in 2024 and an acceleration to 11% growth in 2025.
Cosmetics and skincare products. Photo courtesy of thainews.prd.go.th.
The beauty and health sector continues to thrive, driven by trends emphasizing self-care and the importance of personal image in both social and professional contexts.
Piyawadee Sornsing, director of the executive board at Rojukiss International Public Company Limited (KISS), shared insights into this growth. She noted the increasing recognition of Thai cosmetics and skincare products in regional markets.
However, she cautioned that economic challenges and rapidly changing consumer behavior require businesses to stay agile and adaptable.
KISS reported outstanding results last year, achieving nearly 30% growth - three times faster than the market average. The company’s revenues surpassed 1 billion baht, marking a new record.
Piyawadee also highlighted the potential impact of the government’s “Easy E-Receipt” tax incentive. The program, running from January 16 to February 28, allows consumers to deduct expenses for goods and services. It is expected to boost online sales of cosmetics and skincare products.
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