UK seafood makes splash in Vietnam in major export boost

The UK seafood industry has made a breakthrough as Vietnam grants market access for British live seafood products, opening new opportunities for growth and trade.

The agreement unlocks significant opportunities for exports of live seafood from the UK to Vietnam, which are amongst the highest consumers of seafood per capita and the highest in Southeast Asia.

British seafood is known globally for its taste, quality, and rich heritage, and Vietnamese consumers will now have access to premium seafood products in their preferred live form sourced from the UK’s vibrant and vast coastline, including popular varieties such as lobster and brown crab.

These additions will enrich culinary options for Vietnamese consumers, who eat approximately 37 kg of seafood per person each year, allowing them to experience the distinctive flavors and exceptional quality that have made British seafood renowned worldwide.

British seafood exports to Vietnam have already shown strong growth, with fresh, frozen, and processed products seeing a 40% increase in the first nine months of 2024 compared to 2023.

This breakthrough creates new export opportunities that coastal communities across the length and breadth of the UK have pushed for in recent years. Unlocking the Vietnamese live seafood market will boost local economies and support jobs across Britain’s shorelines, contributing to nationwide economic growth.

“This is a tremendous win for our seafood industry. Our high-quality seafood is increasingly sought after worldwide, and this agreement demonstrates our commitment to getting British exports moving by helping producers reach valuable international markets”, said Minister for Food and Rural Affairs Daniel Zeichner.

Access to the Vietnamese market is estimated to generate around £20 million ($25.87 million) for the UK seafood industry over the next five years, according to the Shellfish Association of Great Britain (SAGB).

“We have been delighted to engage with government officials in the UK and Vietnam and help achieve this export agreement. The opening of another market for our sector is great news for the industry and demonstrates the strong worldwide demand for the UK’s quality live shellfish,” said David Jarrad, CEO of Shellfish Association of Great Britain.

Vietnamese importers are willing to pay competitive prices for British seafood varieties that have less demand in the UK and European markets, providing an important alternative revenue stream for dozens of seafood traders.

Through dialogue and collaboration with Vietnamese officials, the UK Department for Environment Food and Rural Affairs and the Department for Business and Trade (DBT) resolved concerns, cleared regulatory barriers, and showcased the high standards of British seafood production to create new opportunities for UK exporters.

These officials will work closely with the UK seafood sector and industry bodies to ensure a smooth transition into the Vietnamese market.