Vietnam tops ASEAN in consumer sentiment: UOB report

By VNA
Fri, September 5, 2025 | 2:27 pm GMT+7

Major ASEAN economies have continued to show resilience despite the uncertain macroeconomic environment, with Vietnam standing out as the most optimistic market in the region, according to a survey recently released by Singapore-based United Overseas Bank (UOB).

 Consumers shop at a supermarket in Ho chi Minh City. Photo courtesy of Vietnam News Agency.

Consumers shop at a supermarket in Ho chi Minh City. Photo courtesy of Vietnam News Agency.

According to the UOB ASEAN Consumer Sentiment Study 2025, the ASEAN Consumer Sentiment Index rose one point from last year to 54. The study, covering 5,000 respondents in Indonesia, Malaysia, Singapore, Thailand and Vietnam, found that Vietnam’s consumer sentiment led the region with 67 points, up three points from last year.

Indonesia followed at 55 points, down three points, while Malaysia posted the strongest increase, gaining 11 points to 53. Singapore and Thailand both stood at 47, with Singapore recording the sharpest decline of 10 points after the U.S. tariff announcements in April rattled financial markets.

More than half of consumers in the region are positive about the economic, political and social stability in their countries, with 60% of respondents upbeat about economic stability, 57% about political stability, and 61% about social stability. Vietnam recorded the highest scores of 83%, 82%, and 81%, respectively.

The report also found that financial and environmental concerns dominate in the region. The increased cost of living due to inflation was the top concern, followed by climate change and U.S. tariffs. More than half of respondents anticipate that inflation will erode their purchasing power, prompting more cautious spending, though a smaller proportion plan major cutbacks.

As for digital payments, the report pointed out that e-wallets and scan-to-pay are the top products used across the region, with e-wallets being more dominant in Vietnam and Indonesia than in other markets.

In terms of savings, a majority of consumers across ASEAN have an emergency fund, with 58% having enough to cover at least 3-6 months of expenses. However, Vietnam recorded a lower score of 57%.

The index was introduced this year, though UOB has conducted its ASEAN consumer sentiment report for six consecutive years.

Comments (0)
  • Read More
Vietnam, Japan beef up agricultural cooperation, sign 10 MoU

Vietnam, Japan beef up agricultural cooperation, sign 10 MoU

The sixth Vietnam-Japan high-level agricultural cooperation dialogue convened in Tokyo on Thursday, with Acting Vietnamese Minister of Agriculture and Environment Tran Duc Thang and Japanese Minister of Agriculture, Forestry and Fisheries Koizumi Shinjiro charting a course for enhanced collaboration in agriculture, forestry, and fisheries.

Companies - Fri, September 5, 2025 | 2:34 pm GMT+7

Toyota Vietnam posts 23% growth in 8 months, hybrid sales double

Toyota Vietnam posts 23% growth in 8 months, hybrid sales double

Toyota Vietnam (TMV) delivered more than 41,000 vehicles in the first eight months of 2025, up 23% year-on-year.

Companies - Fri, September 5, 2025 | 2:23 pm GMT+7

Petrovietnam, Brazil's FS seek cooperation in biofuel production

Petrovietnam, Brazil's FS seek cooperation in biofuel production

Le Xuan Huyen, deputy CEO of Petrovietnam, together with representatives from the state-owned group's member units, last week met with representatives of Brazil’s leading ethanol producer FS in Hanoi to discuss cooperation in biofuel production.

Companies - Fri, September 5, 2025 | 1:19 pm GMT+7

Vietnam's association for FDI investors vows support for Saudi Arabian businesses

Vietnam's association for FDI investors vows support for Saudi Arabian businesses

The Vietnam’s Association of Foreign Invested Enterprises (VAFIE) is ready to work alongside the Ministry of Finance to support Saudi Arabian businesses in exploring opportunities, accessing information, and implementing projects in Vietnam, said its chairman Dr. Nguyen Anh Tuan.

Companies - Fri, September 5, 2025 | 12:42 pm GMT+7

Vietnam makes 'notable progress' in meeting FTSE's market status upgrade criteria: HSBC

Vietnam makes 'notable progress' in meeting FTSE's market status upgrade criteria: HSBC

Vietnam has made notable progress in meeting the requirements of FTSE to have its stock market status upgraded from "frontier" to "secondary emerging", say HSBC analysts.

Finance - Fri, September 5, 2025 | 11:58 am GMT+7

Dragon Capital eyes investment in Vietnam developer Taseco Land

Dragon Capital eyes investment in Vietnam developer Taseco Land

A group of foreign investors under Dragon Capital has registered to acquire nearly 42% of the shares in the upcoming private placement of Taseco Land, a unit of Vietnam’s Taseco Group.

Companies - Fri, September 5, 2025 | 8:28 am GMT+7

Lotte Shopping records 7% rise in H1 Vietnam department store revenue

Lotte Shopping records 7% rise in H1 Vietnam department store revenue

Lotte Shopping Co., the retail property and hypermarket arm of South Korean chaebol Lotte, reported Vietnam as its most resilient overseas market in H1/2025, posting a 7% growth in earnings from its Lotte Mart stores and retail real estate projects.

Companies - Fri, September 5, 2025 | 7:43 am GMT+7

Major restructuring reported in Thailand’s banking system

Major restructuring reported in Thailand’s banking system

Thai commercial banks are facing a new period of significant change, driven by both economic challenges and technological disruption.

Southeast Asia - Thu, September 4, 2025 | 11:40 pm GMT+7

Malaysia accelerates electric vehicle development

Malaysia accelerates electric vehicle development

Malaysian automaker Proton launched its first electric vehicle assembly plant on Thursday, as the Southeast Asian nation looks to boost the development of its EV industry.

Southeast Asia - Thu, September 4, 2025 | 11:38 pm GMT+7

Singapore orders Meta to act against Facebook scams impersonating officials

Singapore orders Meta to act against Facebook scams impersonating officials

Singaporean police will issue a directive to tech company Meta, which operates Facebook, to combat scams such as those involving impersonation of government officials, Singaporean Minister of State for Home Affairs Goh Pei Ming announced on Wednesday at an anti-scam event, according to local media.

Southeast Asia - Thu, September 4, 2025 | 11:36 pm GMT+7

Indonesia targets 5-5.2% economic growth in 2025

Indonesia targets 5-5.2% economic growth in 2025

Indonesian Coordinating Minister for Economic Affairs Airlangga Hartarto has outlined the government’s strategies to achieve the national economic growth target of 5-5.2%, starting in Q2/2025.

Southeast Asia - Thu, September 4, 2025 | 11:33 pm GMT+7

Vietnam's benchmark VN-Index approaches 1,700-point territory

Vietnam's benchmark VN-Index approaches 1,700-point territory

VN-Index, which represents the Ho Chi Minh Stock Exchange (HoSE), rose by nearly 15 points to 1,696 on Thursday, with steel stocks being a focus of attention.

Finance - Thu, September 4, 2025 | 10:23 pm GMT+7

Nvidia raises Vietnam entity’s capital 11-fold as part of local expansion

Nvidia raises Vietnam entity’s capital 11-fold as part of local expansion

Nvidia has sharply raised the charter capital of its Vietnam arm, underscoring the U.S. chipmaker’s growing push into the Southeast Asian country.

Companies - Thu, September 4, 2025 | 5:30 pm GMT+7

FVG Group starts work on $28 mln resort complex in central Vietnam hub Danang

FVG Group starts work on $28 mln resort complex in central Vietnam hub Danang

Vietnamese developer FVG Group on Wednesday broke ground on its VND750 billion ($28.43 million) Nam Hoi An Fivitel Hotel and Fivires Resort project as part of its strategy to develop high-end tourism infrastructure on the Hoi An-My Son-Dong Giang Heaven Gate heritage route in central Vietnam.

Real Estate - Thu, September 4, 2025 | 5:12 pm GMT+7

Vietnam's Politburo requests early implementation of Ninh Thuan nuclear power project

Vietnam's Politburo requests early implementation of Ninh Thuan nuclear power project

The Politburo, Vietnam's highest decision-making body, has requested early implementation of the Ninh Thuan 1 and 2 nuclear power projects and putting them into operation in the 2030-2035 period.

Energy - Thu, September 4, 2025 | 3:23 pm GMT+7

Vietnam's production rises for four straight months, new export orders continue to fall: S&P Global

Vietnam's production rises for four straight months, new export orders continue to fall: S&P Global

Production continued to increase in the Vietnamese manufacturing sector during August, the fourth consecutive month, but at a slower pace amid a subdued demand environment, according to S&P Global.

Economy - Thu, September 4, 2025 | 8:23 am GMT+7