Visa introduces Click to Pay in Vietnam for online shopping experience 'transformation'

Visa has introduced Click to Pay with leading banks and payment facilitators in Vietnam - the first market in Southeast Asia to see the solution that aims to transform online shopping experience.

MBBank, Techcombank, Vietcombank, VietinBank, and VPBank have been the pioneer banks in adopting the solution, the digital payment firm said in a release on Monday.

On the acceptance side, Click to Pay has been adopted by Ngan Luong Payment Gateway JSC (Alepay Gateway), and VietUnion Online Services Corporation (Payoo), Sacombank, and VietinBank.

According to Visa's Green Shoots Radar survey, which surveyed 1,000 Vietnamese online, 99% of surveyed consumers had shopped online in the last 12 months, highlighting the rapid expansion of Vietnam's e-commerce sector.

"By using an email address or mobile number to verify identity, shoppers can bypass the traditional checkout process, eliminating the need to enter extensive details. Additionally, Click to Pay utilizes cutting-edge technology and global security standards to enhance the safety of information and transactions," the release said.

The solution is now available to Techcombank and VPBank Visa cardholders to enroll via the issuer's banking app or participating online merchants.

In Vietnam, Visa has partnered with Payoo – a payment platform serving as a key intermediary for online retail networks – to integrate Click to Pay across Payoo's merchant ecosystem.

Participating partners include KOI Thé, UrBox Trading, AEONESHOP, Galaxy Cinema, ACFC, Maison Online, NEM, Elsa English, GearVN, Vietrace365, Hop on Hop off, among others.

Shoppers on platforms such as LG Electronics Vietnam, British Council, PVI Insurance, PropertyGuru Vietnam (batdongsan.com), Mai Nguyen Electronics, and Triumph International Vietnam can make "frictionless" transactions, as payments are processed through the Alepay Gateway, provided by Ngan Luong Payment Gateway JSC. More merchants are expected to participate in the coming months.

Click to Pay utilizes the Visa Token Service (VTS) to provide multiple layers of advanced security, enhancing authorization rates and reducing fraud in digital commerce.

By replacing sensitive card information, such as the 16-digit Primary Account Numbers (PANs), with tokens, VTS can reduce fraud by 58% and increase authorization rates by an average of 2.5% in Asia Pacific, compared to PAN-based card-not-present (CNP) transactions.