Cultivating success in agritourism

The distinctive appeal of agritourism lies in the combination of natural and traditional cultural values in a rural setting. To ensure effective development, there needs to be an organized “servicescape” (the physical environment in which a service process takes place for agritourism activities), RMIT lecturer of tourism and hospitality management Dr Trang Pham writes.

Travel - Mon, Dec 22, 2021 | 11:30 am GMT+7