Data analytics firm DoubleVerify enters Vietnam in Southeast Asia expansion
DoubleVerify, a U.S.-based software platform for digital media measurement, data and analytics, announced Tuesday the launch of business operations in Vietnam, Indonesia and the Philippines, further expanding its global presence.
“Southeast Asia has enormous potential, evidenced by high growth in digital ad spending as compared with the worldwide average,” Conrad Tallariti, the company’s regional vice president of sales for Asia, said in a release.
“Key DoubleVerify customers in Indonesia, the Philippines, and Vietnam include local, regional and global brands such as Colgate-Palmolive, Foodpanda and Oppo among numerous others,” he added.
The company recently promoted Stephanie King as senior director overseeing the Indonesian and Philippine markets, while Jeremy Chang’s expanded role as a senior director will encompass growth responsibilities across Vietnam, Malaysia and Hong Kong.
DoubleVerify said it plans to increase local in-market sales resources in Vietnam, Indonesia and the Philippines over the coming months.
Mark Zagorski, CEO of DoubleVerify. Photo courtesy of the firm.
DoubleVerify CEO Mark Zagorski said: “These markets have shown significant growth in digital advertising, and our increased presence will enable us to better support our customers, respond to local market needs and strengthen our overall position across Southeast Asia."
The firm says its agency partnerships in the region include the regional offices of major global and regional agency networks. The company also works with supply-side and demand-side platforms, marketplaces, ad exchanges and retail media networks within Southeast Asia.
DoubleVerify is listed on the New York Stock Exchange as DV. Hundreds of Fortune 500 advertisers employ its “unbiased data and analytics” to drive campaign quality and effectiveness and to maximize return on their digital advertising investments, the firm claims.
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