Ericsson appoints new head in Vietnam, focuses on 5G development

Ericsson has appointed Rita Mokbel as head of Ericsson Vietnam, the Swedish telecommunications giant announced on Monday.

In this new role, succeeding Denis Brunetti, Mokbel will be responsible for driving the company’s business and overseeing its operations in Vietnam. She will also continue as a member of the regional executive leadership team of Ericsson Southeast Asia, Oceania and India, Ericsson added.

With over 14 years at Ericsson in both regional and global senior leadership roles, Mokbel has demonstrated experience in general management, strategy, sales, business development, operations management, and technology consultation, Ericsson noted.

She has successfully navigated diverse stakeholders such as communication service providers, governments and enterprises across continents such as Europe, Asia, Africa, and America, each with distinct challenges and needs.

Her ability to spearhead complex digital transformations, revitalize business accounts, and architect significant growth showcases her adaptability and strategic foresight, according to Ericsson.

“I am delighted to take on the role of leading our talented team and working with mobile service providers in Vietnam to ensure that the country stays at the forefront of 5G developments, sharing our technical capabilities as well as our global, regional, and local market insights. We will leverage Ericsson’s technology leadership to contribute to Vietnam's technological advancement and economic growth,” Mokbel said on her new position.

Ericsson has been supporting service providers in Vietnam with commercial 5G pilots since 2020, leveraging its technology leadership to deliver a world class consumer experience to the expansive 4G installed base, which can seamlessly and efficiently be upgraded to 5G capabilities when required. Ericsson’s 5G portfolio is capable of significatively lowering cost and energy per delivered gigabyte.