IHG to operate 3 new hotels in iconic Hoi An

The Hotel Indigo, Crowne Plaza and Holiday Inn Express brands under the IHG Hotels & Resorts roof are heading to vibrant mixed-use development Hoi An d’Or near Hoi An ancient town, a UNESCO heritage site in central Vietnam.

The moves result from a three-hotel operation portfolio deal the British hospitality group signed on Tuesday with Con Bap Ecological Tourist Co., the Hoi An d’Or owner and a member of Vietnamese conglomerate Bamboo Capital Group (BCG).

From 2024, visitors to iconic Hoi An in Quang Nam province will be able to stay at one of the three hotels within a 10-minute walk to the ancient town. They include the 175-room Hotel Indigo Hoi An Ancient Town, 300-room Crowne Plaza Hoi An Ancient Town, and 193-room Holiday Inn Express Hoi An Ancient Town.

In addition, Hoi An d’Or will also be home to the largest meeting space in Hoi An with more than 2,000 square meters - a convention center located within Crowne Plaza Hoi An Ancient Town.

The triple deal with the BCG member makes IHG one of the largest international hotel operators in the Danang-Hoi An area and establishes its footprint as a market leader in central Vietnam. It has 10 opened and pipeline hotels with more than 4,000 rooms in central Vietnam, across its brands of InterContinental, Hotel Indigo, Crowne Plaza, Voco, and Holiday Inn.

The project aligns with the Quang Nam administration’s plan to rejuvenate and expand Hoi An to ensure it maintains its position as one of Vietnam’s most visited destinations.

Con Bap Ecological Tourist Co. CEO Vu Van Thanh said, “Hoi An d’Or is a dream project that will create a destination within a destination and elevate Hoi An visitor experience through a range of cultural, commercial, entertainment and hotel features including a retail village, museum, convention center and botanic gardens.”

Facilities across the three hotels will include six restaurants and bars, a riverfront club, outdoor pools, gyms, spas and a business corner. Located on the riverfront, the development is a 35-minute drive from Danang International Airport and offers easy access to many popular attractions in Hoi An.

Vietnam continues to be a strong growth market for IHG, which had 15 open hotels as of this March-end in the country and aims to double its estate by 2027 through a pipeline of 20 properties, making more than 6,000 additional rooms available to guests.

Alongside the recent brand debut of Regent Hotels & Resorts with the opening of Regent Phu Quoc on Phu Quoc Island in the south, IHG will introduce its premium brand Voco hotels with the opening of Voco Ma Belle Danang. Its destination list for expansion also includes Halong Bay and Yoko Park in Quang Ninh province, Sapa, Ba Na Hills, Phu Quoc Island, and Vinh Yen town near Hanoi.

Currently, Marriott International Inc. and Spanish hotel group Melia Hotels International are pursuing vigorous expansion in Vietnam in a neck-and-neck race.

American hospitality group Marriott expects to add nearly 9,000 rooms within the company’s portfolio in the tropical country and see the debut of key brands including Ritz-Carlton Residences, Marriott Hotels, Westin, and Courtyard by Marriott. Meanwhile, Melia is in the process of taking over the management of 12 hotels and resorts already opened and in operation in Vietnam.