Strategies to put Vietnamese products on Chinese shelves

Enhanced quality and brand differentiation are part of the strategies that agricultural exporter Vinamit JSC is implementing in the Chinese market, said company representative Ly Tu Xuyen.

Xuyen was sharing his ideas about how Vietnamese businesses can access the Chinese market with members of the High Quality Vietnamese Goods Business Association in Shanghai last week.

There are three strategies that Vietnamese businesses need to focus on, according to Xuyen.

Firstly, Xuyen emphasized that product quality and safety and building the image of high-quality imported food are paramount.

Secondly, Vietnamese businesses need to use the influence of their brands to launch special imported foods and create unique brand images and positioning.

Thirdly, Vietnamese enterprises should focus on collaborations and be open-minded to learn new lessions. Enterprises need to actively seek opportunities to cooperate with local Chinese companies to jointly develop the market, establish sales channels, and establish stable supply chains.

Businesses also need to pay attention to other influencing factors, Xuyen noted.

The development of the snack food industry has been influenced by the economic environment. In recent years, China's economy has gradually transformed and upgraded, and consumers have become increasingly willing to spend more on food. This has been driven, in part, by increased consumer awareness and perceptions of healthy snack foods.

In terms of industry policies, those for the snack food industry include measures for managing food production licenses, packaging management regulations, and safety laws.

The development of the snack food industry is inseparable from technological progress, which includes innovation and increased investment in R&D.

Xuyen also presented the opportunities and challenges for Vietnamese food businesses entering the Chinese market.

When foreign companies enter the Chinese market, they may face cultural differences and different consumer habits, so Vietnamese enterprises should adjust their product strategies to meet local demands.

Vietnamese firms should also establish stable food sales channels in China, which requires a large investment of time and money.

Besides, the competition is fierce, so foreign companies need to make efforts to stand out in terms of price, quality, and brand.