Vietnam set to remain world’s third largest cotton importer
Sustainable Textile Solutions Corporation (STS ) on October 14 held a seminar titled "Cotton Market Update and Future Trends Forecast," bringing together industry experts to discuss global cotton market projections and Vietnam's significant role in this sector.
The event drew attention to key insights on cotton supply and demand trends and the outlook for the near future, emphasizing Vietnam’s continued prominence in the global market.
Global cotton supply increases amid uncertainties
In 2024, global cotton supply is projected to rise substantially, though demand recovery remains sluggish and fraught with uncertainty.
Jon Devine, a senior economist at Cotton Incorporated, explained, "We are witnessing a slow rebound in cotton demand following a downturn caused by global economic factors such as recessionary pressures, inflation, and volatile crude oil prices."
Throughout 2023, cotton prices fluctuated between 75 and 90 cents per pound, driven by the push-pull dynamic of supply and demand. Both factors displayed opposing signals, keeping the global cotton market in a state of horizontal price movement.
As 2023 drew to a close, prices spiked due to concerns over potential supply shortages, but these fears soon subsided, leading to price corrections as market conditions stabilized.
On the production front, four countries - the United States, Brazil, India, and China - continue to dominate, accounting for over 70% of global cotton production. This concentration makes the global cotton market highly dependent on economic shifts in these major producing nations, including trade policies and weather changes.

Jon Devine, a senior economist at Cotton Incorporated. Photo courtesy of Sustainable Textile Solutions Corporation.
Vietnam: A stronghold as the world’s third largest cotton importer
Experts at the seminar projected that Vietnam will remain the world’s third-largest cotton importer in the 2024/2025 season.
A key driver of Vietnam’s rising cotton imports is the growing demand from China, particularly for Vietnam’s cotton yarn products. Jud Griffin, an economist from Cotton Incorporated, stated, "Vietnam is not only a primary destination for imported cotton but also a crucial supplier in the global supply chain, with China playing a leading role as the largest consumer of Vietnamese yarn."
Vietnam’s textile and garment industry has expanded rapidly in recent years, boosting demand for imported cotton to meet production needs. Despite the increase in imports, the country has maintained its status as a major yarn supplier, catering to both domestic demand and exporting to significant markets such as China, the United States, and Europe.
The impact of crude oil prices on the cotton industry
One notable topic discussed at the seminar was the impact of crude oil prices on the cotton market. Angela Chen, director of communications at Cotton Incorporated, highlighted the direct correlation between crude oil prices and the cotton market, as crude oil is a fundamental input in the production of synthetic fibers like polyester, which competes directly with cotton.
"When crude oil prices rise, the cost of synthetic fibers increases, enhancing cotton’s competitiveness. Conversely, when oil prices drop, synthetic fibers become cheaper, reducing demand for cotton," Chen explained.
This cyclical interplay between natural and synthetic fibers exerts considerable influence on global cotton prices.
Moving toward sustainability: Cotton Incorporated’s initiatives
Sustainability has become a hot topic in both the textile industry and the cotton sector. Experts at the seminar introduced several initiatives aimed at steering the cotton industry toward sustainability, focusing on reducing environmental impact while optimizing production processes.
Reducing pesticide and water use
Over the past 40 years, U.S. cotton producers have implemented technological advancements that have resulted in a 50% reduction in pesticide usage and a 45% decrease in water consumption without expanding cultivated land. This is a significant achievement in terms of environmental protection and long-term sustainability for the cotton industry.
Increasing fiber production without land expansion
Research and innovation efforts have increased cotton fiber output without expanding land use, demonstrating the growing efficiency of agricultural and biotechnological practices.
Circularity in cotton production
Researchers are exploring ways to use the entire cotton plant, including separating by-products, minimizing waste, and promoting sustainability throughout the production chain.
Enhancing drought resistance and pest resilience
Ongoing research focuses on improving cotton’s natural drought tolerance, reducing the need for water, and bolstering the plant's pest resistance, thereby cutting back on chemical inputs.
Biodegradability of cotton
Natural cotton has been proven to biodegrade more efficiently than synthetic fibers. Studies show that cotton microfibers decompose in wastewater 95% faster than polyester, significantly lowering environmental pollution risks.
Climate-smart cotton program
In collaboration with the U.S. Department of Agriculture (USDA), Cotton Incorporated is supporting the implementation of climate-smart practices on one million acres of U.S. cotton farmland, aimed at reducing environmental impacts and increasing production volume.
Consumer awareness and demand
Efforts to raise consumer awareness of cotton's environmental benefits have shown positive results. Consumers are increasingly willing to pay premiums for sustainable products, helping to drive the industry toward greener practices.

Jud Griffin, an economist at Cotton Incorporated. Photo courtesy of Sustainable Textile Solutions Corporation.
Cotton Incorporated: A leader in cotton research and promotion
Cotton Incorporated is a global leader in cotton research and promotion, focusing not only on optimizing production but also on enhancing consumer awareness and adding value to cotton across the supply chain. Their services span several areas:
Market data and insights
Cotton Incorporated provides key market indicators and data to help the cotton industry understand its competitive position and consumer trends.
Cotton production support
The company supplies information and resources to help cotton farmers adopt sustainable practices and maximize profitability.
Product quality and innovation
Cotton Incorporated’s research laboratories focus on developing new products, improving cotton fiber quality, and researching performance technologies that enhance cotton without burdening the environment.
Consumer marketing
The company plays a crucial role in raising consumer awareness through impactful advertising campaigns and initiatives such as Blue Jeans Go Green, which encourages recycling denim and promoting sustainable lifestyles.
The future of Vietnam’s cotton industry: Opportunities and challenges
The insights and projections presented at the seminar suggest that Vietnam’s cotton industry is poised for growth, though challenges remain.
As the global market recovers, Vietnam must leverage its position as a major cotton importer while also focusing on sustainability and production quality to meet the growing demand from key markets like China, the U.S., and Europe.
However, maintaining this competitive edge will require Vietnam’s textile and garment industry to continuously innovate, stay updated on global trends, and adopt modern technologies to ensure sustainable growth in the future.
Vietnam’s position as the world’s third-largest cotton importer, coupled with its role as a significant player in the global textile supply chain, underscores the country’s importance in the industry. By embracing sustainable practices and optimizing production, Vietnam is well-placed to thrive in a rapidly evolving global cotton market.
The ongoing efforts of Cotton Incorporated, along with Vietnam’s proactive approach to market trends, ensure that the nation remains a pivotal player in the global cotton landscape for years to come.
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