Vietnam’s e-motorbike market enters stage of fierce competition

Vietnam’s electric motorbike market is entering a new phase of intense competition as domestic and foreign manufacturers are accelerating their expansion, diversify products, and invest heavily in infrastructure.

Observers noted that rivalry is no longer limited to pricing or design but increasingly revolves around battery technology, charging ecosystems, and strategies to capture different customer segments.

As the world’s fourth-largest motorbike market with some 50 million vehicles in circulation, Vietnam is under pressure to transition from petrol to electric in response to air pollution and climate change.

A variety of brands have already joined the race. VinFast has positioned itself as a pioneer by offering models across multiple price ranges and recently introduced new versions equipped with dual removable batteries.

The company plans to launch the country’s first battery-swapping motorbike in October, followed by additional models aimed at meeting diverse customer demand.

Yadea, a leading Chinese manufacturer, is targeting students and young consumers, while Honda, facing pressure to electrify despite its dominance in petrol bikes, has started with two electric models and promises more by 2030. Yamaha, which launched its first electric scooter in 2022, has so far maintained a limited presence.

Alongside these giants, local firms such as Pega, Dat Bike, and Selex Motor are carving out niches ranging from affordable commuter bikes to long-range premium models and specialised vehicles for delivery services.

Industry executives suggested that Vietnam, with its population of around 100 million, holds enormous potential. They estimated the domestic two-wheel market could reach a value of $8 billion, while the broader Southeast Asian market may expand to $25 billion, making it highly attractive for both established players and startups.

Attention, however, is shifting toward infrastructure and battery solutions, which are seen as decisive in determining long-term market leadership. VinFast has announced an ambitious plan to deploy 150,000 battery-swapping stations nationwide within three years, with the first 50,000 to be in place by the end of 2025.

Other manufacturers are also exploring different models, from Honda’s removable battery system through its dealer network to Selex Motor’s focus on delivery riders. TMT Motors, the distributor of Wuling electric cars, has even revealed plans to enter the motorbike segment with automated swap stations, underscoring the growing strategic importance of this area.

Consumers, particularly younger groups such as students and office workers, are emerging as early adopters. They value modern design, smart features like GPS and smartphone connectivity, as well as environmental benefits and lower running costs. Older riders remain cautious, citing concerns about battery life and range, suggesting that shifting consumer habits will take time.

Experts stressed that Vietnam will need a coherent policy framework, significant public and private investment in charging infrastructure, and greater support for local production of batteries and components to reduce reliance on imports. Public awareness campaigns may also help accelerate the transition.

Analysts believed electric motorbikes will gradually replace petrol vehicles in large cities within a few years. The contest unfolding today, they argued, is not only about short-term sales but also about securing strategic positions in an industry expected to be worth tens of billions of dollars in the near future.

Vietnam’s e-motorbike market has reached a pivotal moment with fierce competition, full of opportunities, but equally marked by significant challenges.