67% of Vietnamese travellers seek sleep-focused tourism: Booking.com

Up to 67% of Vietnamese travellers surveyed seek vacations focused solely on uninterrupted sleep in 2024, while the figures for mainland China and Japan are 83% and 51% respectively, according to Booking.com.

"In an era where stress and sleep disorders are on the rise, sleep tourism emerges as a transformative solution that fuses the allure of travel with the essential need for quality sleep," the travel site wrotes.

According to Booking.com’s Travel Predictions 2024 research, nearly two-thirds (66%) of Asia-Pacific-based travellers want to travel in 2024 to solely focus on uninterrupted shut-eye.

This trend is particularly strong in mainland China where 83% of travellers seek vacations focused solely on uninterrupted sleep. Hong Kong and Thailand follow closely with 76% and 75% respectively, while Vietnam ties with Singapore at 67%.

Percentage of travellers who want to travel in 2024 to solely focus on uninterrupted shut-eye are mainland China with 83%, Hong Kong (76%), Thailand (75%), South Korea (70%), India (68%), Singapore (67%), Vietnam (67%), Taiwan (63%), Australia (55%), and Japan (51%).

Varun Grover, country head, Vietnam at Booking.com said: “In an ever-hectic world, sleep is fast becoming a precious commodity, with ‘sleep tourism’ a major trend as forecasted in our Travel Predictions 2024 report.

"With nearly 67% of Vietnamese travellers surveyed seeking sleep-focused retreats in 2024, a shift towards prioritizing rest is evident. In response, resorts and hotels in Vietnam and around the world are offering amenities and services to help guests get a healthy dose of rest.

"As travellers look at prioritizing their well-being, Booking.com remains committed to making it easier for everyone to experience the world by offering sleep-focused travel experiences to level up their sleep game," noted Grover.

With this in mind, Booking.com has curated a list of some serene destinations that foster relaxation and allows travellers to prioritize their well-being, leaving them feeling relaxed and rejuvenated.

Da Lat town, Vietnam

Nestled in the Vietnamese highlands, Da Lat boasts an average temperature of 23°C, making it an ideal destination for year-round sleep. Fresh mountain air and stunning scenery further contribute to its sleep inducing ambience Da Lat is truly an ideal place for sleep tourism. Both locals and tourists who have visited Da Lat swear by the city’s ability to put even the lightest sleeper into a deep slumber.

Danang city, Vietnam

Danang is the most searched tourist destination by Vietnamese travellers in the first quarter of this year, according to data from Booking.com.

Offering a perfect blend of mountains, beaches, forests and rivers, it's easy to understand why Danang has remained a hot destination for tourists. This vibrant city caters to every type of travellers, offering several 4-5 star resorts with personalized experiences and of course sleep-centric amenities.

Whether seeking relaxation, adventure or simply rejuvenating, Danang promises a restful stay at affordable prices.

Tam Dao district, Vietnam

Escape the city’s chaos and immerse yourself in the tranquillity of Tam Dao. This charming town is perfect for sleep-seekers.

Breathe in the fresh mountain air invigorated by pine forests and cascading waterfalls. Summer brings cool breezes, while autumn and winter boast of mystical beauty with fog and clouds creating a dreamy atmosphere. Imagine sleeping amidst the clouds after a day of exploring the surrounding natural wonders - pure bliss!

Suzhou city, China

Often referred to as the ‘Venice of the East', Suzhou is full of enchanting canals lined with traditional houses illuminated by elegant lanterns.

Just a 30-minute high speed train ride from Shanghai, this tranquil city offers a romantic and restorative environment, perfect for a deep sleep and a truly memorable experience. Many resorts here focus on Chinese wellness practises like acupressure massages and herbal sleep remedies ensuring a truly holistic approach to sleep.

Bali province, Indonesia

The island paradise is a dream come true for sleep-seekers. Beyond its world-renowned beaches, Bali boasts a rich culture deeply rooted in wellness.

Many luxury spas and resorts offer specialized sleep packages and treatments including Balinese techniques like yoga nidra (yogic sleep) and guided meditation. Lush rainforests and vibrant coral reefs create a serene and peaceful setting for a good night's sleep.

Koh Samui island, Thailand

Koh Samui offers breathtaking landscapes, beautiful beaches and a pristine natural environment, perfect for a sleepcation. Accommodations range from luxurious resorts to charming villas, all designed to promote relaxation and comfort.

Many accommodations also offer stunning infinity pools overlooking the vast ocean, allowing guests to drift off to the calming rhythm of the waves. Additionally some also offer unique wellness experiences like Thai massages to help guests achieve a perfect balance of relaxation and rejuvenation.