Agribank’s 37-year journey as Vietnam’s leading bank and national brand excellence

By Thai Ha
Wed, September 10, 2025 | 5:53 pm GMT+7

Over three decades of relentless innovation and development, Agribank has become a pivotal pillar of Vietnam's financial and banking sector.

At an Agribank transaction office. Photo courtesy of the bank.

At an Agribank transaction office. Photo courtesy of the bank.

From its pioneering mission for the "Three Rural Issues" (Agriculture, Farmers, and Rural Areas) to bold strides in digital transformation and international integration, Agribank has made its mark with a series of prestigious awards, further cementing its leading position on the path to sustainable development.

From its humble beginnings as a farmers' trusted partner, the wholly state-owned lender has transformed into a modern financial institution with a comprehensive digital ecosystem.

From 2020 to 2024, Agribank led the way in digital transformation with a range of standout products such as Agribank E-Mobile Banking, EMV-standard chip cards (Agribank Success, Agribank VISA, Agribank Master), Agribank Pay, and now Agribank Plus, taking the customer experience to new heights.

Thanks to its relentless efforts, 2024 marked a brilliant milestone with 19 prestigious awards: Vietnam National Brand 2024, affirming its timeless brand value; TOP 10 Largest Enterprises in Vietnam (VNR500), TOP 10 Most Reputable Commercial Banks, and TOP 10 Most Valuable Brands in Vietnam, reinforcing its pioneering position; TOP 10 Vietnamese Bank Brands among the World’s 500 Largest Banking Brands, TOP 50 Largest Enterprises in Southeast Asia, demonstrating its regional and global advancement; BB+ rating with a stable outlook from Fitch Ratings, affirming its robust financial strength.

Notably, Agribank continued to be honored in digital transformation with the 2024 Sao Khue Award for Agribank Payment Hub and Agribank Plus, as well as the 2024 Vietnam Digital Transformation Award for the Agribank Open API Platform. These awards prove that Agribank is not only a leader in traditional finance but also a pioneer in the digital revolution.

Beyond business operations, Agribank has reaffirmed its social responsibility by being recognized with titles such as "Outstanding Bank for the Community," "Bank Supporting High-Tech Agricultural Investment," and "Enterprise Meeting Vietnamese Business Culture Standards." This further strengthens the humanitarian mission that Agribank has pursued over the past 37 years.

Looking back, Agribank is not just a bank of numbers but a bank of enduring values. Each title and award is a proud milestone, reflecting not only growth in scale but also recognition of its vital contributions to the socio-economic landscape.

From small loans delivered directly to farmers to regional and international recognitions and awards, Agribank has proven that a great brand is built not just on financial strength but also on trust, responsibility, and relentless innovation.

Moving forward, the bank said it will continue its journey toward new horizons. With a solid foundation, a sustainable development strategy, and a pioneering spirit, Agribank is not only a pride of Vietnam's financial system but also a banking brand of regional stature.

37 years - a journey of willpower, aspirations, and proud achievements. And on the path ahead, with traditions nurtured across generations, internal strength, and an unwavering spirit of innovation, Agribank said it is certain to reach even greater milestones.

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