Andrew Khan appointed Carlsberg Vietnam managing director: Charting a new course for growth and innovation
As Carlsberg Vietnam continues to navigate the evolving landscape of the beer industry, the company is set to begin a new chapter with the appointment of Andrew Khan as managing director, effective on September 1.

Andrew Khan, new managing director of Carlsberg Vietnam. Photo courtesy of the company.
A leader poised for impact
Andrew Khan brings a wealth of experience and strategic insight to Carlsberg Vietnam. His five-year tenure with Carlsberg Group has been marked by impactful leadership, particularly in expanding premium brands across key markets, the company said in a release.
As global vice president of Premium & Beyond Beer at Carlsberg Group in 2022, he successfully led the growth of premium brands like 1664 Blanc, Brooklyn, and Somersby, enhancing the group’s portfolio through strategic premiumization and successful product launches.
Before joining Carlsberg, Andrew honed his expertise in premium brand management and market expansion during his tenure at Möet Hennessy across several Asian markets.
Now, as managing director of Carlsberg Vietnam, he is set to enhance the company’s market position, nurture local talent, and develop a high-performance team dedicated to sustainable growth.
His deep understanding of the Asian market and premium brands will be instrumental in maintaining Carlsberg Vietnam’s upward trajectory, the company stated.
Vision for continued growth in Vietnam
Vietnam is a key growth market in Carlsberg Group's Accelerate SAIL strategy. The group will continue to increase investments, focusing on key brands, geographies, and capabilities to build momentum and drive growth.
Andrew Khan’s vision for Carlsberg Vietnam is clear: to drive business growth, enhance market presence, and deliver lasting value for consumers and stakeholders.
Despite recent challenges in Vietnam’s stagnating beer market, Carlsberg Vietnam has shown strength and resilience, with international premium brands like 1664 Blanc, Tuborg, Carlsberg and Somersby performing strongly, while the local favorite, Huda, continues to thrive.
Beyond business performance, Andrew is committed to fostering a growth-oriented culture at Carlsberg Vietnam, where innovation, ambition, and excellence are at the heart of daily operations.
He aims to empower employees to reach their full potential, embrace diverse perspectives, and act with agility. This growth mindset will guide Carlsberg Vietnam toward its ambitious goals and reinforce its position as a meaningful player in the market.
Innovation at the core
Innovation is central to Andrew Khan’s strategy, driving the company to challenge the status quo and exploring uncharted territories in the beer industry.
“Surprise yourself with what is possible,” Andrew notes. “As we set out on this new path, we must constantly ask ourselves: Is what we are doing creating a positive impact on the business and our consumers. Let’s push boundaries and discover new opportunities for growth and innovation together.”
In 2024, Carlsberg Vietnam continued to drive innovation with the launch of Huda Ice Twist. This light, easy-drinking beer, featuring a vibrant blue design, swiftly won over Vietnamese consumers with its smooth, refreshing taste. It not only taps into the growing trend for lighter beers but also marks a significant step in redefining Huda’s brand image as modern and youthful.

Huda Ice Twist is designed with a vibrant blue identity that appeals to younger consumers. Photo courtesy of the company.
The company also partnered with Shark Tank to launch the Carlsberg x Shark Tank: Ignite Thousands of Success special edition. This initiative featured a limited 24-can carton of Carlsberg beer and introduced the "Shark Mentorship" program, offering startups up to VND500 million ($20,350) in financial support and mentorship from industry leaders.

A limited 24-can carton of Carlsberg beer: Ignite Thousand of Success Special Edition. Photo courtesy of the company.
The company’s commitment to unique consumer experiences was further demonstrated by the debut of the Tuborg Open Your Music Series this year. This newly launched event series made a notable splash in southern Vietnam, with dynamic music festivals that drew nearly 80,000 attendees in locations like Dong Nai province, Can Tho city, and Vung Tau town.

Carlsberg Vietnam continues to elevate customer experience with vibrant music festivals. Photo courtesy of the company.
Another highlight was the 1664 Blanc boat show on the Saigon River, where the brand introduced "The Superb 16:64 Blanc Yacht," the largest moving stage on the river. This event captivated thousands in person and millions online, delivering a creative and elegant experience inspired by the Champs-Élysées.

1664 Blanc presents a one-of-a-kind show on a yacht cruising the Saigon River. Photo courtesy of the company.
These initiatives highlight the company’s commitment to enhancing consumer engagement in fresh and exciting ways, while fostering sustained growth.
Under Andrew’s leadership, more initiatives are expected to be introduced in Vietnam beer market “to bring excitement and new choices to Vietnamese consumers” in the coming time.
Reflecting on 30 years of progress and sustainability
As Carlsberg Vietnam celebrates over 30 years in the country, the company’s commitment to growth and sustainability is evident. From its beginnings as a pioneering Danish multinational entering Vietnam, to becoming a major player in the local beer market, Carlsberg has remained committed to economic, environmental, and social stewardship.
On the environmental front, Carlsberg Vietnam has made significant strides. The company has reached zero carbon emissions in production by adopting biomass boilers and energy-efficient systems, significantly reducing water and energy consumption.
The firm also emphasizes social responsibility, with initiatives like providing fresh water to 8,500 households in central Vietnam and addressing various community needs. These efforts embody Carlsberg's purpose of “brewing for a better today and tomorrow,” and foster a strong sense of community across Vietnam.

Carlsberg Vietnam’s CSR efforts has made a tangible impact on the lives of local people. Photo courtesy of the company.
Looking ahead
With Andrew Khan at the helm, Carlsberg Vietnam is poised for a new chapter filled with growth and innovation that will shape the company’s future and strengthen its impact on the Vietnamese market and beyond.
"Vietnam is one of the key growth engines for the Carlsberg Group globally and in the Asia region. It is an honor to be in this fast-growing market and sail alongside the passionate and dedicated team," said Andrew Khan, managing director of Carlsberg Vietnam.
"I am very confident that Carlsberg Vietnam will continue to thrive, deliver sustainable growth and exceptional products to our customers, as well as create lasting value for the communities we proudly serve," he added.
- Read More
Buyer secures Sunshine Group’s Hanoi shophouse at 15% lower than market price via livestream
A buyer successfully secured a shophouse at property major Sunshine Group’s Noble Palace Tay Thang Long project in Hanoi for VND11 billion ($421,295), VND2.5 billion or 15% below market value, during a bidding livestream on the NobleGo platform held last Friday evening.
Companies - Mon, July 14, 2025 | 1:37 pm GMT+7
Vietnam’s major rice exporter Vinafood 1 tasked with developing mega agri-logistics hub
Vinafood 1, Vietnam's top rice exporter, has been asked to develop an integrated hub for agricultural trade, logistics, warehousing, exports, customs, banking, irradiation, and research and development activities.
Industries - Mon, July 14, 2025 | 12:19 pm GMT+7
Vietnam conglomerate Masan to issue over 7.5 mln ESOP shares
Vietnam’s leading multi-sector conglomerate Masan Group will issue up to 7.5 million MSN shares under an employee stock ownership plan (ESOP) at a par value and issue price of VND10,000 ($0.38) apiece.
Companies - Mon, July 14, 2025 | 11:26 am GMT+7
Investment funds in Vietnam upbeat about new US tariff
With Vietnam soon reaching a trade agreement with the U.S., major uncertainties have significantly diminished, positively impacting investor sentiment in the stock market, according to investment funds.
Finance - Mon, July 14, 2025 | 9:04 am GMT+7
AI, data platform investment unlocks huge opportunities to enhance customer experience: Masan CEO
Vietnam’s leading multi-sector conglomerate Masan Group has made strong investments in AI, big data, and integrated supply chains to improve its operational efficiency, optimize costs, and better serve Vietnam’s 100 million consumers, said CEO Danny Le.
Companies - Sun, July 13, 2025 | 6:51 pm GMT+7
HCMC poised to become Southeast Asia's innovation, financial hub following merger: experts
Ho Chi Minh City, Vietnam’s southern metropolis, is expected to establish itself as a hub for finance, manufacturing, trade, logistics, and innovation in Southeast Asia, after its merger with neighboring provinces.
Economy - Sun, July 13, 2025 | 1:56 pm GMT+7
PVI Insurance honored with prestigious international awards
2025 marks a proud milestone for PVI Insurance Corporation (PVI Insurance), as it has been consecutively recognized with prestigious accolades from top-tier institutions in the Asian insurance industry.
Companies - Sun, July 13, 2025 | 1:27 pm GMT+7
Green logistics a vital condition for Vietnam firms to flourish: exec
Green logistics is not just a long-term goal but a present-day opportunity for Vietnamese enterprises to advance amid the global transition toward sustainable development.
Companies - Sun, July 13, 2025 | 12:18 pm GMT+7
VNPT-VinaPhone, VNPT-Media to merge into parent company VNPT
Telecommunication Services Corporation (VNPT-VinaPhone) and Communications Corporation (VNPT-Media) will be merged into their parent company, Vietnam Posts and Telecommunications Group (VNPT).
Companies - Sun, July 13, 2025 | 9:52 am GMT+7
Real estate major Kinh Bac gains majority control of Trump International Vietnam
Vietnamese developer Kinh Bac City Development Holding Corporation (HoSE: KBC) has expanded its portfolio to 19 subsidiaries following a new ownership move involving Trump International Vietnam.
Companies - Sun, July 13, 2025 | 8:41 am GMT+7
Sumitomo seeks to clear hurdles for industrial park expansion in northern Vietnam
Japanese conglomerate Sumitomo has called on authorities in Hung Yen province to resolve several pressing issues affecting the expansion of Thang Long Industrial Park II (TLIP II), one of the largest industrial parks in northern Vietnam.
Industrial real estate - Sun, July 13, 2025 | 8:00 am GMT+7
Rixos debuts in Southeast Asia on Vietnam’s 'Pearl Island'
A new chapter in travel is unfolding in Southeast Asia as Rixos Hotels, the world’s leading all-inclusive brand, prepares to unveil its first-ever resort in the region.
Travel - Sat, July 12, 2025 | 6:48 pm GMT+7
Vietnam’s biggest airport project ‘races to the finish line’
The Ministry of Construction has requested investors of the Long Thanh International Airport to complete the main route by August 2025 to facilitate trial operations of the passenger terminal and other components.
Infrastructure - Sat, July 12, 2025 | 6:19 pm GMT+7
Singapore's YCH Group eyes developing logistics center in southern Vietnam economic zone
Tay Ninh province has pledged full support to Singapore’s YCH Group in developing a logistics center within its Moc Bai Border Gate Economic Zone.
Industries - Sat, July 12, 2025 | 1:48 pm GMT+7
Vietnam PM asks US firms to sustain support for 'reasonable, detailed tariff pact'
Prime Minister Pham Minh Chinh has called on U.S. businesses to continue supporting the Vietnamese government in dialogues with U.S. agencies to soon reach "a reasonable, detailed tariff agreement for individual products and product groups".
Economy - Sat, July 12, 2025 | 11:32 am GMT+7
Mergers of Vietnamese provinces unlock new property development opportunities
The merging of Vietnamese localities is expected to create a strong "boost" for the real estate market as expanded planning space, synchronized infrastructure, and new land reserves are key factors driving the market's transformation.
Real Estate - Sat, July 12, 2025 | 11:00 am GMT+7