Buyers of Keppel project in HCMC closely linked to private Vietnamese conglomerate
Two companies set to purchase a 70% stake in Saigon Sports City Limited (SSCL), operator of Singapore-based Keppel’s 64-hectare real estate project in Ho Chi Minh City’s District 2, are closely linked to a major multi-sector group in Vietnam.

Saigon Sports City project is designed as Vietnam's one-stop sports, entertainment and lifestyle hub. Photo courtesy of Saigon Sports City.
While confirming the connection, a representative of the group requested that it not be named at this stage of the transaction but did not provide specific reasons for the request.
In a Monday statement, Singaporean conglomerate Keppel said that its subsidiary Jencity Limited will sell a 35% stake to HTV Dai Phuoc Company Limited and another 35% to Vinobly Investment Real Estate JSC.
HTV Dai Phuoc is a construction and real estate business based in Dong Nai province, which neighbors HCMC, while Vinobly Investment Real Estate is a real estate business based in Vinhomes Grand Park, a major urban area invested by Vietnamese conglomerate Vingroup.
The transactions with HTV Dai Phuoc and Vinobly are worth VND3.2-3.6 trillion ($129.2-145.4 million) and VND3.36-3.84 trillion ($136.7-156.3 million), respectively.
This means that the Keppel Land subsidiary will be able to earn a maximum of VND7.44 trillion ($301.7 million) from selling the 70% stake.
Also on Monday, Jencity Limited and HTV Dai Phuoc signed a series of contracts for the sale.
Saigon Sports City Limited, was established in 2007 as a wholly owned Keppel subsidiary. It had a charter capital of $119 million in July 2021.
Work on the 64-hectare, $500 million Saigon Sports City project kicked off construction in 2019. It was designed as Vietnam's one-stop sports, entertainment and lifestyle hub.
Keppel had said it would be ready to sell 268 residential units within the project’s sub-area Velona from 2026. The project is set to have 3,195 units in total.
It is one of Keppel’s biggest residential projects, only smaller than North Island Site in Tianjin (China) with 188.9 hectares and Empire City in HCMC (Vietnam) with 66.6 hectares.
Both buyers – HTV Dai Phuoc and Vinobly – are said to have close links with a leading Vietnamese conglomerate which boasts an ecosystem spanning many fields, including urban development, aviation, and energy.
In the real estate sector, the group has been actively involved in M&A transactions for several large projects. Prior to the Saigon Sports City project, it was reported to be the new owner of the 200-hectare Hoa Sen Dai Phuoc project (previously held by DIC Corp). It also acquired the 34-hectare Dai Phuoc One Mea project, located on Ong Con island, with 342 townhouses, villas, garden villas, and riverfront villas. Both projects are located in Dong Nai province, adjacent to HCMC.
Another notable deal by this group in 2020 was complete acquisition of the 245-hectare Splendora real estate project in Hanoi, buying a 50% stake from South Korean firm Posco E&C and then the remaining 50% from Vinaconex, a leading construction company in Vietnam.
- Read More
What makes NobleGo - Vietnam’s first home-bidding livestream platform - so notable?
NobleGo – Vietnam’s pioneering AI-powered livestream real estate bidding platform developed by Sunshine Group – has completed its first 20 livestream sessions.
Real Estate - Tue, September 16, 2025 | 4:53 pm GMT+7
Japanese retailer Aeon to debut another northern Vietnam shopping mall by end-2026
Japanese-backed Aeonmall Vietnam is ramping up construction on its Aeon Mall Ha Long project in Quang Ninh province, home to Ha Long Bay, with an aim to open it to the public by end-2026.
Industries - Tue, September 16, 2025 | 3:54 pm GMT+7
Hanoi terminates Vinaxuki auto plant project, repurposes land for commercial complex
A long-stalled automotive manufacturing project by Xuan Kien Auto JSC (Vinaxuki) has been officially terminated by Hanoi authorities, and the reclaimed land in Phuc Thinh commune will be repurposed for a new commercial and service complex.
Industries - Tue, September 16, 2025 | 2:44 pm GMT+7
Central Vietnam province reviews investment proposal for thermal power project after Thai EGATi pullout
Authorities in the central province of Quang Tri are evaluating a proposal from Power Generation JSC 1 (EVNGENCO 1), a subsidiary of state utility Vietnam Electricity (EVN), to take over the Quang Tri thermal power plant project, following the withdrawal of Thai investor EGATi.
Energy - Tue, September 16, 2025 | 1:44 pm GMT+7
Amata to sell stakes worth $46 mln in Vietnam units to Novaland-tied buyers
Amata VN, the Vietnam arm of Thailand’s leading industrial park developer Amata, has approved a plan for its subsidiary Amata City Long Thanh Urban JSC (ACLT) to sell its remaining 51% stakes in two entities to local developer Novaland-linked buyers.
Real Estate - Tue, September 16, 2025 | 12:19 pm GMT+7
Vietnam already meets FTSE's criteria for stock market status upgrade: Finance Minister
Vietnam has fulfilled the criteria for a stock market status upgrade by FTSE Russell through reforms aimed at facilitating foreign investment inflows into its market, said Minister of Finance Nguyen Van Thang.
Economy - Tue, September 16, 2025 | 9:36 am GMT+7
Banks should be allowed to distribute, invest in mutual fund certificates: Vietnam's finance ministry
The Ministry of Finance is proposing a key reform that would allow commercial banks to invest in and distribute mutual fund certificates, as part of a broader plan to restructure the investor base and foster the development of Vietnam’s fund management industry.
Finance - Tue, September 16, 2025 | 8:00 am GMT+7
E-commerce boom a major driver of Vietnam's packaging paper industry growth
Vietnam's paper packaging industry is entering a period of strong growth, with an average annual growth rate forecasted at 10% until 2030.
Companies - Mon, September 15, 2025 | 10:20 pm GMT+7
Vietnam needs support from UK in developing international financial center: Deputy PM
Permanent Deputy Prime Minister Nguyen Hoa Binh has called on the UK and the City of London to continue supporting and accompanying Vietnam in promoting and introducing its international financial center (IFC).
Finance - Mon, September 15, 2025 | 10:12 pm GMT+7
Vietnam enforces 8% capital adequacy ratio for banks from Sept 15
Commercial banks and foreign bank branches in Vietnam must maintain a minimum capital adequacy ratio (CAR) of 8%, including at least 4.5% in Tier 1 core capital and 6% in Tier 1 capital, starting from September 15.
Banking - Mon, September 15, 2025 | 10:04 pm GMT+7
Tool for wood traceability management debuts in Vietnam
The Vn-WoodID application has been officially launched in Vietnam, becoming a key tool contributing to wood traceability.
Companies - Mon, September 15, 2025 | 10:00 pm GMT+7
Sun Group, US Embassy foster aviation-hospitality cooperation
Sun Group, in collaboration with the US Embassy in Vietnam, hosted the US – Vietnam Aviation Partnership Roundtable on September 12, bringing together 15 leading American corporations in aviation, technology, and financial services, opening up opportunities to position Phu Quoc as a new aviation and tourism hub in the region.
Companies - Mon, September 15, 2025 | 9:54 pm GMT+7
Vietnam tops Thai giant SCG’s overseas markets with 9% revenue contribution in H1
Vietnam remained the largest overseas market for Thailand’s Siam Cement Group (SCG) in the first half of 2025, contributing 9% of consolidated sales.
Companies - Mon, September 15, 2025 | 8:10 pm GMT+7
Central Vietnam to have new airport Mang Den
Procedures to adjust Vietnam's airport system planning, including the addition of Mang Den Airport in central Vietnam, are being proceeded, according to the Ministry of Construction.
Infrastructure - Mon, September 15, 2025 | 5:16 pm GMT+7
Vietnam's government seeks to position country as 'regulated hub for digital assets in Asia': Dragon Capital
The Vietnamese Government has advanced the regulation of digital assets, with a resolution launching a five-year pilot framework for issuance and trading. This framework signals the Government’s intent to position the country as a regulated hub for digital assets in Asia, which could attract new capital inflows, write Dragon Capital analysts.
Economy - Mon, September 15, 2025 | 2:20 pm GMT+7
Agribank introduces sizable $4.17 bln preferential credit package
Right from the beginning of 2025, Agribank launched a substantial preferential credit package worth VND110 trillion ($4.17 billion) to support individual customers.
Companies - Mon, September 15, 2025 | 1:32 pm GMT+7
- Consulting
-
Vietnam's government seeks to position country as 'regulated hub for digital assets in Asia': Dragon Capital
-
The ASEAN trade puzzle: Smart moves in a shifting landscape
-
Vietnam’s breakthrough opportunity against world-wide US tariff wave
-
Trump trade mayhem to steepen yield curve and weaken US dollar
-
Navigating tariff shocks: Vietnam’s path forward through diversification
-
Southeast Asia IPO performance in Jan-June