Focus on customer needs helps CT Land weather market turbulence

Sustained focus on customers’ real needs has helped CT Land sell most of its products even when the real estate market has been gloomy.

It is particularly noteworthy that product value has increased continuously, bringing multilayered benefits to both investors and homebuyers, they add.

Although it has faced many difficulties and challenges over the last three decades, CT Land has maintained gradual and stable growth to become a reputable brand that has successfully developed many types of properties including residential, retail, logistics and tourism products.

Despite the market’s ups and downs, the company has always had projects rated as bright spots because of their liquidity and real value for the community.

CT Land’s pursuit of a sustainable development strategy is evidenced by dozens of projects that meet the real needs of the community. It accords top priority to ensuring customers’ benefits when they use the company’s products.

Executives said that the internal motto of the company is “If customers are unsatisfied with the benefits of the product, CT Land is ready to refund full principal and interest.”

They said the company also sticks to the goal of creating a good living environment where people can elevate “their daily lifestyle to an art” and feel happy in their own homes. There are five factors that underpin the firm’s sustainable development – “business, environment, community, technology, and culture”.

4.0 and 3R

In keeping up with new trends, the company has developed the DIYAS brand that serves the talented and creative young generation who live in conjunction with the 4.0 industrial revolution and the “3R” factors: Reduce - Reuse - Recycle.

This model is made at a very affordable price starting at VND800 million ($34,000) per unit. Anyone who has a job can buy a house, the company execs stressed.

The company plans to grow the DIYAS brand by developing 25,000 apartments along Ho Chi Minh City’s Metro Line 2, with top-notch utilities for future young residents like the DIYAS Lab, Co-working Space, Labtop Coffee, 24/7 BON Grocer, libraries, and other shared utilities.

For instance, the Metro Star is a project that’s very attractive to investors and buyers. It has a pedestrian bridge linking with Station No. 10 on HCMC's Metro Line No. 1 (Ben Thanh-Suoi Tien).

Metro Star won the award "Best Mixed-Use Architecture Design Vietnam 2022” from the Dot Property Vietnam Awards. Buyers only pay for 56 square meters but get a very luxurious and airy two-bedroom apartment. Following a Singaporean-style design, each floor is shaped like a three-pointed star that catches the winds from all directions, making all rooms cool, including the kitchen and bathroom.

Another project is the Burano Station in Thuan An town, Binh Duong province. Standing by an eight-lane boulevard - a strategic location in the gateway to Ho Chi Minh City, the Italian-style shophouses are designed to meet both business and accommodation needs, with the price equal to that of a normal apartment.

The company executives stressed that it remains focused on its core values: best service for the community and sustainable development. This has created the "strength" that has helped CT Land go through many difficult periods and emerge as a reputable real estate brand with stable development.