Hotel giant Marriott signs deals to open 3 new resorts in Vietnam

Marriott International, Inc. has signed agreements to open three new resorts in Vietnam in a move to expand its luxury portfolio, the U.S. hotel operator said on Thursday.

The Ritz-Carlton Reserve and The Luxury Collection will be based on Hon Thom island in the southern province of Kien Giang, and a JW Marriott hotel will be opened in Trang An, a popular eco-tourism spot in the northern province of Ninh Binh.

Marriott International signed three agreements for the locations recently during a visit by president and CEO Anthony Capuano. The signing marked the debut of Ritz-Carlton Reserve and The Luxury Collection as new brands in Vietnam, and the third JW Marriott hotel in Vietnam, after Hanoi and Phu Quoc island.

JW Marriott Trang An Resort & Spa is slated for opening in 2028. The project is being developed by Vietnamese multi-sector conglomerate Bitexco, also the owner of JW Marriott Hanoi. It will feature 150 spacious rooms and suites, plus a collection of 35 one- and two-bedroom villas, two restaurants, a café, lobby lounge and two bars, leisure facilities, and event spaces.

The Luxury Collection resort, owned by Vietnamese realty developer Sun Group, is set for opening in 2029. It is expected to have 305 rooms and suites, two pool areas, a kids’ club, activity center, fitness center, spa, six restaurants and bars, and event spaces. Sun Group is also the owner of JW Marriott Phu Quoc Emerald Bay Resort & Spa.

The Ritz-Carlton Reserve resort, also owned by Sun Group, is anticipated to open in 2028. It is designed to have 40 pool villas, two resort pools, a spa, salon, fitness center, three restaurants, three bars, and event spaces.

“Vietnam is a growing market for luxury travel, with rising demand from both international and domestic sectors. These signings further underscore our commitment to the future of hospitality and luxury in Vietnam,” said Rajeev Menon, president for Asia Pacific (excluding China) of Marriott International.

“For overseas guests, Vietnam’s status as a destination with many natural and cultural wonders makes it ideal for visitors seeking one-of-a-kind experiences. The country’s domestic market interest in luxury travel is driving a rise in demand for global luxury brands,” Menon added.

These signings add to Marriott’s robust portfolio in Vietnam, which is set to expand to more than 50 properties across the country, as Marriott currently operates 16 facilities in the country under eight brands in 10 destinations.

Marriott International Inc. plans to open 20 new luxury hotels and resorts in top tourist destinations like Hanoi, Ho Chi Minh City, Da Nang and Phu Quoc Island as the nation’s tourism industry recovers, Anthony Capuano said to Prime Minister Pham Minh Chinh at a meeting on Wednesday.