King Coffee named leading coffee brand in Southeast Asia

Vietnam’s acclaimed King Coffee has been listed among the Top 10 Coffee Companies in Southeast Asia for 2023 by the Asia Business Outlook magazine.

In its May issue, the magazine said that King Coffee, founded by Vietnamese entrepreneur Le Hoang Diep Thao, has a rich and diverse product range, including instant and roasted coffee products with various flavors and blending styles. King Coffee products have met different needs of customers and are known for their quality and taste.

In the Vietnamese market, the brand has established its position by constantly researching and expanding product lines. The brand has successfully convinced customers to take it, Asia Business Outlook said.

Overeases, King Coffee products have been present in more than 120 markets, including the U.S. and China, it added.

The Ho Chi Minh City-headquartered company first launched its products in the U.S. market in October 2016 and then returned to the Vietnamese market. It entered the Chinese market in March 2017.

At present, in the U.S., King Coffee products are present at a series of Asian supermarkets like Hoa Binh Supermarket and Saigon City Market in Westminster, California; ABC Supermarket in Anaheim, California; Hong Kong Grand Prairie in Dallas and Hiep Thai Supermarket in Houston of Texas; City Farmer Market 6 in Duluth of Georgia, as well as native American supermarkets like Tawa Services Inc. (Buena Park, California), Supervalu (Commerce, California), Aliments Inc. (Ronkonkoma, New York).

The brand is also present at the U.S.'s largest supermarket chain - Costco, and on the Amazon and Walmart platforms. King Coffee has opened a coffee franchise at Anaheim GardenWalk near Disneyland in California.