Peugeot halts sales in Indonesia
PT Astra International, the largest distributor of Peugeot vehicles in Indonesia, has announced the cessation of Peugeot vehicle sales, ending the French brand’s 52-year presence in the Southeast Asian country.
Astra International, the largest distributor of Peugeot vehicles in Indonesia, has announced discontinuing Peugeot vehicle sales in the country after 52 years. Photo courtesy of Peugeot.
The head of Astra's Peugeot sales, Rokky Irvayandi, said on May 8 that the decision to discontinue the brand's sales was made by the parent company.
Peugeot sales had plunged 68% to 23 units in the first quarter of 2024 after a 56% drop to 199 units in 2023. The 2008, 3008 and 5008 models were imported from Malaysia after local assembly was halted several years ago.
Peugeot followed a number of western brands to exit Indonesia in the last decade, including Ford, GM Chevrolet and Renault, all of which have struggled to make a significant impact in this Japanese-dominated market.
Volkswagen and Audi are still present with negligible sales while only BMW and Mercedes-Benz have succeeded due to their strong presence in the luxury segment.
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