PVI Insurance: Brand positioning through internal strength, trust, and innovation

For the second consecutive year, PVI Insurance Corporation has been honored as the leader in the “Top 10 Most Reputable Non-Life Insurance Companies in Vietnam 2025,” organized by Vietnam Report in collaboration with online newspaper VietNamNet.

The company has consistently been ranked among the top 10 most reputable non-life insurers since Vietnam Report began publishing the list annually in 2016.

Strong internal strength makes PVI meet reputable standards

This award recognizes businesses with outstanding achievements in business performance, management capacity, and positive contributions to the economy, based on three key criteria: business efficiency, financial and managerial capacity, and reputation in the media as well as market credibility.

For PVI Insurance, these factors were clearly demonstrated in its performance in the first half of 2025, with total revenue growing by 34.6% year-on-year and pre-tax profit increasing by 37.6%.

In addition to strong growth in both primary insurance and reinsurance revenue, PVI Insurance maintained a high profitability rate thanks to its optimized business portfolio, the development of new distribution channels, and effective cost control.

The company has also focused on enhancing service quality by applying AI in underwriting and claims settlement, while expanding its e-commerce channels to boost revenue and strengthen market presence.

In terms of governance, PVI Insurance has been rated A- (Excellent) for three consecutive years by international credit rating agency AM Best. This rating not only reflects the company’s financial strength and stability, but also its transparency in management and adherence to international standards - factors that are increasingly seen as key benchmarks in the finance-insurance sector.

Digital transformation drives growth, spreads insurance value

The remarkable 82% growth in revenue from e-commerce channels in the first half of 2025, alongside the application of AI in management processes, shows that the company is at the forefront of digital transformation, further strengthening the PVI brand.

As the market shifts rapidly toward digital platforms, PVI’s push to digitize social insurance collection - reaching over VND1.65 trillion ($63 million) in collected premiums, up 56% year-on-year - has significantly enhanced convenience for the public, making insurance products more accessible through user-friendly technology platforms.

This approach not only improves business performance but also affirms the company’s active role in promoting social welfare and expanding insurance coverage to a broader range of beneficiaries.

Nguyen Vu Tam, deputy CEO of PVI Insurance, said that with the goal of becoming a leading regional insurance company, PVI Insurance continues to leverage AI and digital technologies in its operations to enhance customer experience and ensure transparent governance, paving the way for sustainable development and alignment with ESG (environmental, social, and governance) standards.