Starbucks opens first coffee and wine store in Vietnam

Starbucks has opened its first store that combines coffee and cocktails in Vietnam, located in Hanoi.

The new store follows the Reserve Mixology model, marking the first of its kind in Vietnam and the second Reserve store in Hanoi.

The new store is located at 6A Quang Trung in Hanoi, open from 7 a.m. to midnight every day. Since its opening day on Friday, it has attracted a large number of guests because of its extremely majestic and eye-catching French-style architecture and space design as well as curiosity about Starbucks' first Reserve Mixology store in Vietnam.

The Starbucks Reserve Mixology concept blends premium coffee with cocktail artistry. In these stores, customers can enjoy handcrafted coffees from the Starbucks Reserve line alongside cocktails that often mix coffee with spirits.

Previously, Starbucks Reserve Mixology stores have primarily opened in major cities like New York, Tokyo, Milan, and Shanghai. In Southeast Asia, one of the most prominent stores of this model is in Singapore.

In Ho Chi Minh City, many Starbucks fans are eagerly awaiting the brand’s return to the Reserve model after it closed the Reserve store on Han Thuyen Street, District 1.

Soon after closing the Han Thuyen location, Starbucks Vietnam confirmed plans to open a new Reserve store at Bitexco Tower (District 1). Starbucks explained that the search for a new high-end store location began before the lease at 13 Han Thuyen expired. However, the brand took its time in making the final selection.

Data from brokerage and rental sites shows that the rent for a similar space on Han Thuyen street, District 1 is about VND750 million ($29,350) per month, about VND25 million ($978) per day, and VND9 billion ($352,000) per year.