Tezuka Daisuke appointed as new general director of Aeon Vietnam

Aeon Group has appointed Tezuka Daisuke, who is in charge of its organization reform for fiscal year 2025, as general director of Aeon Vietnam Co., Ltd.

His predecessor, Furusawa Yasuyuki, has returned to Japan to assume the position of executive officer of Aeon Co., Ltd in charge of general merchandise store (GMS) business and general director of Aeon Retail Co., Ltd, according to a company release on Thursday.

Tezuka Daisuke joined Aeon Group in 2002, bringing in over 23 years of extensive experience across finance, retail, and supply chain management.

Aeon will continue to accelerate in contributing to the development of a sustainable and prosperous life for the people in the communities where the company operates, by integrating the three core business pillars of Aeon Group in Vietnam: shopping mall development, general retail business, and financial services, said the release.

The company noted that it firmly believes in the vast potential of the Vietnamese market and has positioned Vietnam as a top priority region, driving group-wide initiatives to foster growth.By 2030, the company aims to expand its business scale in Vietnam by more than three times.

To realize this mission, Aeon Group is implementing an evolution dual-dimensional: Vertically - by reforming supply chains to maintain Aeon-guaranteed quality at accessible prices while developing proprietary brands like Topvalue and Home Coordy to deliver Aeon's core value proposition; and Horizontally – executing a multi-format retail strategy and store expansion to diverse markets, bring exceptional products and shopping experiences nationwide, from major cities like Hanoi and Ho Chi Minh City to regional areas. This dual approach is a core part of Aeon’s strategic vision.

Beyond retail, Aeon is building the "Aeon Ecosystem" by synergizing the group's full capabilities across shopping mall development, financial services, and entertainment.

Aeon Mall has employed a consistent strategy to expand its footprint across Vietnam: partnering with domestic companies that possess land funds earmarked for commercial real estate development.

The company currently operates seven malls in Vietnam, including Ta Phu Celadon and Binh Tan in Ho Chi Minh City, Ha Dong and Long Bien in Hanoi, Le Chan in Hai Phong city, Canary in Binh Duong province, and Aeon Mall Hue in Hue city.

According to its FY2024 report (Mar 2024-Feb 2025), Aeon Mall’s operating revenue in Vietnam rose 13.5% year-on-year to JPY17.3 billion ($120.1 million). Operating income in the Southeast Asian country grew 8.6% to JPY4.2 billion ($29.16 million).