Vietnam auto industry sees a significant downturn
The Vietnamese car industry is facing a significant downturn in sales and high inventory levels, despite government efforts to provide support through tax and fee reductions, according to auto experts.

An assembly line in Truong Hai Auto Corporation (THACO) in Quang Nam province, central Vietnam. Photo courtesy of THACO.
The local market saw a 25% decline in sales in 2023 compared to 2022, with only around 370,000 vehicles sold. In early 2024, sales have continued to fall, with members of the Vietnam Automobile Manufacturers Association's (VAMA) reporting that sales were down 50% in January, while inventory levels are estimated to be over 70,000 vehicles, mainly still over from 2023.
Affiliates of the VAMA, not including VinFast and Hyundai, sold 82,515 units in the first four months of 2024, down 11% year-on-year.
Experts attributed factors to the downturn including the economic recession and rising inflation, exchange rates and interest rates that have impacted consumer spending on high-value items like cars. In addition, the Covid-19 pandemic still continues to weigh on the industry's recovery.
The government has been actively involved in supporting the industry through various policies and initiatives, including a 50% reduction in registration fees for domestically produced and assembled cars.
This has helped stimulate demand and support manufacturers and distributors in selling their inventory, however there are still significant challenges to address and it has a big impact on the government budget.
The localization rate of cars with fewer than nine seats has only reached 12-20%, falling short of the 2020 target of 30-40%. This indicates the industry has struggled to boost local production and sourcing of parts.
The export target of 5,000 vehicles by 2020 has only been partially met, with exports reaching just 1,000 vehicles. This suggests the industry has not yet fully tapped into export opportunities.
Solutions needed
The half price vehicle registration fee for domestically produced and assembled cars began in December 2021.
Economist Dinh Trong Thinh said that the 50% cut was implemented for a third time in 2023.
The revenue shortfall is estimated to be VND7,000-9,000 trillion ($280-360 million), which is considered relatively large.
However, Thinh noted that this registration fee reduction has also led to a significant increase in car sales - about 25% in the past and 45% more recently.
The expert believes it may be worth considering extending the incentive through 2024 as well, as domestic automakers are still facing challenges and need support to compete with imports.
Economist Ngo Tri Long said businesses and consumers both welcomed the policy of reducing registration fees for domestically produced cars, as it benefited both producers and consumers.
However, the Ministry of Finance needed to carefully consider the impact on budget revenue when implementing such solutions.
It is important to research whether reducing registration fees violates any international commitments and whether the traffic infrastructure can handle the potential increase in car ownership, said Long.
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