Vietnam province Kien Giang among most welcoming regions on earth: Booking.com

Kien Giang, Vietnam’s southern province, has been listed among the most welcoming places on earth as part of the 13th edition of the annual Traveller Review Awards, according to the world's leading travel firm Booking.com.

Based on over 360 million verified customer reviews, the awards honor travel partners who consistently deliver outstanding hospitality and service and make travel experiences more memorable for travelers.

In 2025, a record-breaking 1.71 million partners are being recognized, a 16% increase compared to the previous year. This includes 1,711,539 accommodations, 1,329 rental companies, and 124 taxi providers. In Vietnam, 13,003 partners were awarded (up from 11,360 properties in 2024), including 6,502 in homes.

"Whether it’s coffee farms and pristine beaches or medieval hideaways and jungle towns, these destinations showcase the world’s diverse charm, inspiring unforgettable adventures in the year ahead," Booking.com wrote.

Kien Giang joins a diverse selection of incredible destinations across the globe, recognized for their exceptional hospitality.

Nestled in the Mekong Delta, Kien Giang captivates visitors with its stunning natural beauty, including pristine beaches, lush mangrove forests, and the renowned Phu Quoc Island.

Beyond its breathtaking landscapes, the region invites travelers to delve into unique traditions, savor local delicacies, and immerse themselves in the warm hospitality of its people.

This recognition is a testament to the dedication of Kien Giang's accommodation providers in offering outstanding service and showcasing the region's unique beauty and charm.

2025’s most welcoming regions on earth include Osijek-Baranja (Croatia), Kakheti (Georgia), Madeira (Portugal), Misiones (Argentina), Graubünden (Switzerland), South Australia (Australia), Bretagne (France), Baja California Sur (Mexico), Kien Giang (Vietnam), and Drenthe (Netherlands).

2025’s most welcoming cities on earth include Sigiriya (Sri Lanka), Cazorla (Spain), Urubici (Brazil), Taupo (New Zealand), St. Augustine (the U.S.), Orvieto (Italy), Manizales (Colombia), Quedlinburg (Germany), Ko Lanta (Thailand), and Chester (the UK).