Vietnam real estate market awaits rebound

By Vu Pham, Minh Hue
Wed, January 3, 2024 | 2:41 pm GMT+7

Many experts predict that the Vietnamese real estate market will recover around the third quarter of 2024, but some others hold that 2024 will continue to be a difficult year for the market.

According to the Ministry of Construction (MoC), with drastic measures taken by the government, the Prime Minister, the MoC and localities, the property market situation showed positive signs in the second half of 2023, with increasing supply and transactions in the land plot and apartment segments.

Real estate expert Nguyen Hoang said there are three scenarios for the market in 2024. The most expected scenario is that the market will recover from the third quarter of 2024. In the second scenario, the market will still face difficulties as in 2023, and will only recover in 2025. In the third one, the market will be even more difficult than 2023 as this year marks the bottom of the cycle.

A sales woman introduces a real estate project to customers. Photo by The Investor/Vu Pham.

A sales woman introduces a real estate project to customers. Photo by The Investor/Vu Pham.

"These are all just predictions and can be right or wrong, because the market depends on many factors. However, I am in favor of the first scenario," he said.

However, Hoang said he believed the market will recover slowly. This recovery depends on many factors, with the macro economy being the most important. It can be seen that Vietnam’s macro economy has gradually improved since mid-2023, he noted.

“The government's fiscal policy is more flexible and open but still cautious to avoid long-term consequences,” he stated.

In addition, the market recovery also depends on more drastic policies from the government such as the upcoming adoption of the revised Land Law and the enforcement of the amended laws on Real Estate Business and Housing in 2025, helping to remove obstacles.

Public investment in transportation infrastructure continues to be the driving force for the real estate market in 2024, with disbursement expected to be the same as in 2023, he added.

Difficulties in terms of capital will gradually be solved for both real estate developers (bond maturity) and credit institutions (bad debt risk from real estate), Hoang said.

Moreover, the stock market is forecast to post significant growth in 2024 as the government takes measures to upgrade the market status by 2025. When this market is positive, listed real estate businesses will have opportunities to mobilize capital.

In addition, geopolitical factors also affect the market's recovery momentum, he added.

The expert assessed that the social housing segment will continue to be promoted by the government and will see better development than the previous period. However, this segment cannot lead the market because it still faces many obstacles in the implementation process.

In the apartment segment, new supply is forecast to increase compared to 2023, with about 15,000 units in Ho Chi Minh City and surrounding areas (Dong Nai, Binh Duong, Long An and Ba Ria-Vung Tau) but still far behind from the 2018-2020 period as legal problems linger.

Many developers will focus on affordable apartment housing (VND45-60 million or $1,850-2,460 per square meter) to serve real needs. “This is the key segment leading the market recovery,” Hoang said, citing from mid-2023, projects of developers Nam Long and Khang Dien have seen an increase in the number of transactions.

Terraced houses and land plots in the suburbs of HCMC are expected to escape from the "frozen" situation, especially projects with reasonable prices.

"In this segment, prices have exceeded their real value and benefits. Look at the townhouse rows of many projects that have been abandoned for a long time as they could not be sold or rented," Hoang said.

Therefore, this segment needs a significant price reduction, especially from developers who are facing cash flow issues, he noted.

Meanwhile, for resort real estate, Hoang held that this segment has not yet been able to keep up with other segments and may be even quieter, because resort real estate is only for people with surplus money. There may be some exceptions from projects with certain favorable conditions and advantages, but it will be very difficult to return to the golden age of 2017-2020.

Housing prices only increase when there are signs of market recovery or some positive macroeconomic factors. The secondary market (buying and selling land plots, terraced houses and apartments) is forecast to become busier. When investors sell their goods, they will look for new investments, he added.

Comments (0)
  • Read More
Work on $92 mln eco-urban resort project starts in northern Vietnam tourist hotspot

Work on $92 mln eco-urban resort project starts in northern Vietnam tourist hotspot

A consortium of Hong Phong ID Co. Ltd. and Ecopark Hai Duong JSC has broken ground on a VND2.42 trillion ($91.97 million) eco-urban tourism project in Vietnam's northern border province of Lao Cai.

Real Estate - Fri, May 1, 2026 | 9:08 pm GMT+7

Royal Shore Beachclub announces grand opening in Hoi An

Royal Shore Beachclub announces grand opening in Hoi An

Royal Capital Group on Thursday announced the grand opening of its newest beachfront destination, set along the pristine coastline of Hoi An.

Travel - Fri, May 1, 2026 | 6:48 pm GMT+7

Novaland posts Q1 profit of $33 mln, shares hit three-year high

Novaland posts Q1 profit of $33 mln, shares hit three-year high

Novaland (HoSE: NVL) reported a strong turnaround in the first quarter of 2026, swinging to a net profit of VND860 billion ($32.63 million) from a loss a year earlier, as revenue doubled on increased property handovers.

Companies - Fri, May 1, 2026 | 3:09 pm GMT+7

Vinaconex, Vietjet have new CEOs

Vinaconex, Vietjet have new CEOs

Vietnamese construction heavyweight Vinaconex on Wednesday appointed deputy CEO Pham Thai Duong as CEO and legal representative, replacing Nguyen Xuan Dong.

Companies - Fri, May 1, 2026 | 2:41 pm GMT+7

Japanese retailer Aeon Mall to build another shopping center in northern Vietnam

Japanese retailer Aeon Mall to build another shopping center in northern Vietnam

Japan’s Aeon Mall is set to invest nearly $150 million in a shopping mall project in the northern province of Bac Ninh, marking a further push into Vietnam’s fast-growing industrial localities.

Industries - Fri, May 1, 2026 | 10:59 am GMT+7

Hyosung Vina raises $7.6 mln in unsecured bond sale

Hyosung Vina raises $7.6 mln in unsecured bond sale

Hyosung Vina Chemicals, the Vietnam arm of South Korean chaebol Hyosung, has completed a VND200 billion ($7.59 million) domestic bond issuance, according to disclosures on the Hanoi Stock Exchange.

Companies - Fri, May 1, 2026 | 10:16 am GMT+7

Vietnam central bank to add new metrics to oversee banking activity

Vietnam central bank to add new metrics to oversee banking activity

The State Bank of Vietnam is proposing a set of new prudential metrics to strengthen oversight of banking operations, replacing the traditional loan-to-deposit ratio (LDR) with a broader framework aligned with Basel III standards.

Banking - Fri, May 1, 2026 | 8:00 am GMT+7

From national reunification to aspiration for an integrated development space

From national reunification to aspiration for an integrated development space

In 1975, Vietnam united the country through determination and a shared aspiration for independence. Today, in a very different context, the country faces a new challenge: unifying its market through institutional reform, writes Dr. Nguyen Sy Dung, former deputy head of the Office of the National Assembly - the country's legislature.

Economy - Thu, April 30, 2026 | 10:27 pm GMT+7

Vietjet seeks deeper engagement in Vietnam's aviation infrastructure development

Vietjet seeks deeper engagement in Vietnam's aviation infrastructure development

Vietjet, Vietnam’s first private airline, has proposed earlier and broader participation in Vietnam’s airport planning and infrastructure development, as the budget carrier looks to expand its role beyond flight operations into ground services and logistics.

Companies - Thu, April 30, 2026 | 9:42 pm GMT+7

Vietnamese giants kick off 4 mega projects in HCMC

Vietnamese giants kick off 4 mega projects in HCMC

The Ho Chi Minh City People’s Committee on Wednesday held a groundbreaking ceremony for four large-scale projects invested by Vietnamese conglomerates including Vingroup, Sun Group and Truong Hai Group (Thaco).

Economy - Thu, April 30, 2026 | 8:01 pm GMT+7

Vingroup starts work on $2.2 bln int'l university township in southern Vietnam

Vingroup starts work on $2.2 bln int'l university township in southern Vietnam

Vietnam’s conglomerate Vingroup (HoSE: VIC) on Wednesday broke ground on a VND59 trillion ($2.24 billion) international university township in Ho Chi Minh City.

Real Estate - Thu, April 30, 2026 | 12:38 pm GMT+7

Chinese firm Livzon secures control of Vietnam’s pharma giant Imexpharm in $228 mln deal

Chinese firm Livzon secures control of Vietnam’s pharma giant Imexpharm in $228 mln deal

Lian SGP Holding Pte. Ltd., a Singapore-based entity wholly owned by China’s Livzon Pharmaceutical Group Inc., has acquired a controlling stake in Vietnam’s pharma giant Imexpharm (HoSE: IMP) following a public tender offer.

Companies - Thu, April 30, 2026 | 12:22 pm GMT+7

Sun Group partners with Keppel to drive green transition across tourist places

Sun Group partners with Keppel to drive green transition across tourist places

Vietnam’s leading real estate developer Sun Group has signed a strategic partnership with Keppel EaaS Vietnam, part of Singapore’s Keppel Ltd., to accelerate energy optimization and decarbonization across its tourism destinations.

Real Estate - Thu, April 30, 2026 | 10:42 am GMT+7

'Shark Hung' unexpectedly resigns from real estate brokerage Cen Land ahead of AGM

'Shark Hung' unexpectedly resigns from real estate brokerage Cen Land ahead of AGM

Pham Thanh Hung, widely known as “Shark Hung”, has stepped down from the board of directors at Century Real Estate JSC (Cen Land) - a major Vietnamese real estate brokerage, citing "personal plans".

Companies - Thu, April 30, 2026 | 10:32 am GMT+7

Japanese FDI in Vietnam: From manufacturing hub to strategic capital flows

Japanese FDI in Vietnam: From manufacturing hub to strategic capital flows

Japanese investment in Vietnam is shifting away from a factory-led model toward a long-term ecosystem spanning manufacturing, energy, industrial parks, retail, and banking-financial services.

Economy - Thu, April 30, 2026 | 7:11 am GMT+7

Keppel files arbitration against partners in $1.2 bln southern Vietnam project

Keppel files arbitration against partners in $1.2 bln southern Vietnam project

Singapore conglomerate Keppel Ltd. has initiated arbitration proceedings against three partners in a $1.2 billion residential and mixed-use urban project in Vietnam’s southern metropolis hub of Ho Chi Minh City.

Real Estate - Wed, April 29, 2026 | 9:54 pm GMT+7