Thai firm opens 20,000-sqm shopping center in central Vietnam hub

MM Mega Market Vietnam (MMVN), a subsidiary of Thailand's TCC Group, on Monday opened its MM Supercenter Danang, a 20,000 sqm commercial complex with total investment capital of $20 million, in Danang city.

Located in Hoa Khanh ward, the new shopping center is one of MMVN’s key projects under its expansion strategy in Vietnam.

Speaking at the opening ceremony, Nguyen Duc Toan, CEO of MMVN, described the launch as a major milestone in the company’s more than 20-year journey in Vietnam.

He said the project helps expand MMVN’s wholesale-retail model and introduces a multifunctional shopping center that integrates retail, dining, services, and entertainment.

Strategically located at the northwest gateway of Danang, the center is positioned to become MMVN’s main distribution hub for the central region, helping shorten delivery routes, optimize logistics costs, and strengthen regional supply chain connectivity.

The three-story complex brings together nearly 50 brands including CGV Cinemas, Highlands Coffee, Phuc Long, Thai Siam Kitchen, Jollibee, Lotteria, Fahasa Bookstore, Guardian, Oh!Some, and Mr. DIY. It also features a hypermarket, a food court, and various entertainment spaces spanning thousands of square meters.

Applying energy-saving and emission-reducing solutions, the center incorporates MMVN’s comprehensive digital transformation initiatives, including cashless payment systems, real-time customer data management, and the MM Click & Get online shopping platform.

Earlier, MMVN signed cooperation agreements with the Hoa Khanh and Hai Van ward People’s Committees to distribute more than 100 local OCOP and specialty products. These items are prominently displayed in central aisles to promote them to international visitors.

The project creates nearly 500 new jobs for local residents and further boosts retail development in central Vietnam. Over 90% of products at MM Supercenter Danang are sourced domestically, supporting local producers and enhancing the competitiveness of small and medium-sized enterprises.

MM Mega Market Vietnam primarily focuses on trade and services. After over 23 years of operation, the company has expanded its network to include 22 supermarkets, seven warehouses, five logistics centers, two central distribution centers, and two warehouses for fresh products.