Vietnamese EV maker VinFast opens first showroom in Middle East

VinFast, an electric vehicle (EV) arm of Vietnam's private conglomerate Vingroup, on Wednesday opened its first Middle East showroom in the Sultanate of Oman.

The move marks a significant milestone in the company's expansion into the Middle East market, the EV startup announced in a press release on Wednesday.

Located in the heart of Muscat, the showroom spans 303 square meters and boasts a modern, luxurious design.

Visitors can immerse themselves in interactive experiences with VinFast's smart EVs, including the VF 6, VF 7, VF 8, and VF 9. They will also receive consultations from Bahwan Automobiles and Trading LLC’s (BAT) staff.

By opening its first showroom in Oman, VinFast is actively fulfilling its commitment to bringing green and smart mobility solutions to the Middle East region, it said in the release.

“Partnering with BAT, a leading and reputable dealer in Oman, we are confident that VinFast will quickly capture the hearts of consumers in this market through exciting, intelligent and safe electrified experiences,” said Ta Xuan Hien, CEO of VinFast Middle East.

Sheikh Abdullah Bahwan, executive director of Bahwan Automobiles and Trading, noted: “We are committed to making a significant impact on the automotive market in Oman by facilitating the adoption of electric vehicles, thus contributing to a greener, more sustainable future for our nation.”

The EV market in Oman is projected to experience significant growth in the coming years. The Omani government has implemented numerous initiatives to encourage the use of EVs, aiming to address climate change, reduce carbon emissions, and limit the consumption of fossil fuels.

VinFast is making a strong push into international markets, including the U.S., Canada, Europe, as well as Asian countries like India, Indonesia, and Thailand. The carmaker is also exploring the Middle East and African regions.

VinFast (NASDAQ: VFS) is a pure-play EV manufacturer with the mission of "making EVs accessible to everyone". Its product lineup includes a wide range of electric SUVs, e-scooters, and e-buses.

The EV maker is currently embarking on its next growth phase through rapid expansion of its distribution and dealership network globally and increasing its manufacturing capacities with a focus on key markets across North America, Europe and Asia.

Bahwan Automobile and Trading LLC is an allied business of Bahwan International Group LLC. It has over 45 associate companies and more than 2,000 employees, with presence across the Sultanate of Oman, the Gulf region, North Africa, and South Asia. This group of companies represents a portfolio of more than 40 global brands.