Vietnam's coffee chain Every Half raised $3 mln in pre-series A funding round

Every Half Coffee Roasters has raised $3 million in its pre-series A funding round, with continued investment from Openspace Ventures and DSG Consumer Partners - two funds that have supported the company since the beginning.

Founded in 2021 by Vo Duy Phu (CEO) and Tran Le Minh Truc (COO), Every Half now operates 14 stores across Ho Chi Minh City. In late 2024, the brand was recognized at the Flavour Awards with two titles: Coffee shop of the year and most favored coffee shop, the company added in a release on Friday.

Every Half focuses on specialty coffee, delivered through a clean, modern store design. Each location combines espresso machines with hand-brewing methods, catering to customers who value origin, craftsmanship, and the full coffee experience.

Unlike many other chains, Every Half is directly involved throughout the entire coffee process, from seed selection and post-harvest processing to fermentation, roasting, and service.

The company works closely with farmers and cooperatives in the northern province of Dien Bien and the Central Highland provinces of Lam Dong and Dak Lak to build a consistent, high-quality supply chain.

Vo Duy Phu, co-founder and CEO, wrote in the release: “We believe Vietnamese coffee deserves to be recognized for its true quality and for the care behind it. This new funding will help us open more stores, improve the customer experience, and continue building long-term partnerships with farmers.”

In Vietnam, Every Half aims to grow by 150% this year, expand its store network, and test new formats in key areas across HCMC. The firm is also deepening investments in sourcing, especially in Buon Ma Thuot and Lam Dong, and continuing fermentation research to further enhance flavor.

Starting in May 2025, Every Half will begin trial exports of its roasted coffee under its own brand to North America, via e-commerce platforms. This marks the company’s first step toward reaching international consumers.

Industry data shows that the global specialty coffee market reached $101 billion in 2024, growing 1.5 times faster than traditional coffee. In North America, over 51% of consumers have already shifted to specialty coffee - showing a clear shift toward quality, transparency, and sustainability, according to the release.

Openspace Ventures is a leading Southeast Asian venture capital firm managing $800 million, with a portfolio focused on consumer tech, finance, healthcare, and software. Notable investments include Gojek, Kredivo, Love Bonito, and Halodoc. In Vietnam, Openspace has invested in Finhay and Nano Vui App.

DSG Consumer Partners is a consumer-focused investment fund based in Singapore, backing over 92 companies across Southeast Asia and India. Its portfolio includes brands such as Coolmate, SaladStop!, and Saturdays.