Vietnam’s famous rice gains Japan foothold
Tan Long Group JSC, in collaboration with Kiraboshi Bank, held a ceremony Thursday in Tokyo to introduce ST25 rice, named the world’s best rice in 2019, to the Japanese market.
Vietnamese Ambassador to Japan Vu Hong Nam told the ceremony he appreciated the two sides’ efforts to bring the grain to such a high-standard market like Japan.
Vietnam is one of the world’s leading rice exporters, and the country’s grain has been available in more than 100 markets over the world. But it is the first time ST25 rice has been shipped to Japan.
The diplomat expressed his hope that more varieties of Vietnamese rice could enter this choosy market.
Vietnamese ambassador to Japan Vu Hong Nam (L) and president of Japan's Kiraboshi Bank, Hisanobu Watanabe, introduce ST25 rice. Photo courtesy of Vietnam News Agency.
Nam revealed that to bring ST25 to Japan, Vietnam must meet over 600 technical standards.
In 2019, Vietnamese ST25 rice was recognised as the world’s best type of rice in the World’s Best Rice contest at World Rice Conference held in Manila, Philippines.
Since then, it has been widely sold in the domestic market and has made inroads into some demanding markets like Sweden and Germany.
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