Vietnam’s leading online B2B marketplace relaunched as Halana

EI Industrial, the first industry-focused B2B e-commerce marketplace in Vietnam, was relaunched on Wednesday as Halana.

Making its debut in 2019, Halana empowers suppliers and businesses to streamline its manual processes with its SaaS end-to-end e-procurement and warehouse management system.

Vietnamese businesses suffer from manual and inefficient procurement, which leads to wasted time and higher costs for buyers. In addition, purchases become more difficult as prices lack transparency. Consequently, it can take over two weeks to complete an order.

Halana enables buyers to quickly source from multiple suppliers and identify the best deals available. The platform is free to use for all vendors, empowering them to digitise and maximise their reach to customers across Vietnam.

Focusing on its core mission of accelerating digital procurement across the supply chain industry, Halana’s vision aligns with the National Digital Transformation Programme, which aims to incentivise businesses in Vietnam to prioritise digitalisation.

Last year, Halana grew rapidly amid periodical pandemic lockdowns. The company recorded a two-fold increase in customer numbers in the first three months of 2022, serving such global companies as the Esquel Group, Heineken, Toshiba, Olam, Aqua, Oishi, Wahl, and Central Group.

With its recently upgraded platform, Halana plans to grow sales by a monthly average of 40%, to hit a revenue of $20 million by year-end.

"Halana is inspired by the hometown of the three founders, “Hà Lan A” in southern Vietnam, which became a new economic zone in the middle of the last century. My team and I are very excited to introduce a brand name that fully embodies our company's entrepreneurial and innovative spirit. The impact of Covid-19 has allowed Halana to become the go-to platform for industrial goods procurement in Vietnam," said Anthony Ho Phi An, CEO and co-founder of Halana.

The company also works with over 640 vendors to meet the growing procurement demands, including multinational companies like Schneider Electric, Bosch, Honeywell, and 3M. Halana is onboarding hundreds of new sellers for the 20 categories listed on its marketplace and supports over half a million products.