Viettel Commerce partners with China’s Dreame Technology to expand home appliance ecosystem in Vietnam

Viettel Commerce and Import-Export Co. Ltd., one of the core pillars in trade and logistics of the military-run telecom giant Viettel, has signed a strategic cooperation agreement with China-based Dreame Technology, a global high-end technology brand, in Hanoi.

The event was seen as a key milestone in Dreame’s expansion across Southeast Asia, with Vietnam identified as a core market.

Under the partnership inked last Tuesday, the two sides pledged long-term collaboration to build and expand a smart home appliance ecosystem in Vietnam.

Dreame’s product lines and Viettel Distribution - the distribution arm of Viettel Commerce - also signed a distribution agreement.

At the event, Viettel Distribution presented certifications to authorized dealers, completing Dreame’s nationwide distribution network.

Founded in 2017, Dreame has built its core strengths on high-speed digital motors, intelligent algorithms, and bionic robotic arms, quickly establishing a leading position in smart cleaning.

The company's business now spans more than 100 countries and territories, with over 6,000 offline stores and tens of millions of households served, and has achieved No. 1 market share positions in cleaning appliance categories in multiple countries and regions around the world.

Last Tuesday, Dreame also unveiled its "Whole-Home Smart Living" strategy for Vietnam.

While maintaining its leadership in cleaning devices, Dreame is making a systematic move into core home appliance categories such as refrigerators and laundry, positioning Vietnam as one of the key strategic hubs for its whole-home business in Southeast Asia, the company said in a press release.

"Vietnam is one of the most dynamic and strategically important markets in our whole-home roadmap – with young consumers, an open channel ecosystem and a strong desire to upgrade their quality of life," said director of Dreame Southeast Asia Jacky Zhong.