VinFast opens first two Europe stores

Vietnamese electronic vehicle maker VinFast has launched its first two stores in Europe, following the EV startup’s first showrooms in the U.S. and Canada.

VinFast Cologne in Germany and VinFast Madeleine in France’s Paris are the first two stores to open in the European markets of the Vietnamese firm, dubbed Vietnam's Tesla.

The Cologne and Paris showrooms will help VinFast quickly establish a connection and build trust with its customers in Europe, the company said in a Monday release from Europe.

“I believe VinFast’s retail network will be the reliable connections with European customers throughout their EV ownership journeys and provide customers with convenience and optimal assistance,” Ho Thanh Huong, CEO of VinFast in Europe, said in the release.

VinFast Cologne and VinFast Madeleine, as the 1S model in the retail network, focus on product display and sales purposes.

VinFast Cologne is part of the company’s retail network plan for Germany, alongside Berlin, Munich, Hamburg, Frankfurt, and Oberhausen. In addition, the network of stores across Europe will be launched in Marseille, Rennes, Montpellier, and Metz (France), and Amsterdam, Den Haag, and Rotterdam (the Netherlands).

VinFast opened its first two stores in Canada this November after launching six ones in California in July. It plans to open six more in Canada over the rest of 2022.

The startup shipped the first batch of EV exports from its manufacturing complex in northern Vietnam's Hai Phong to the U.S. on November 25.