VinFast unveils new electric pickup truck concept in US

VinFast Auto, Vietnam's leading electric vehicle manufacturer, on Tuesday unveiled its new electric vehicle concept - the VF Wild - at the Consumer Electronics Show 2024 (CES 2024) in the U.S.

"The concept is VinFast’s first attempt at a pickup truck, exemplifying its commitment to broadening its product range and promoting sustainable mobility by making smart, safe, exciting electric vehicles accessible to everyone," the company said in a release.

With an overall length of 209 inches (5,324 mm) and a width of 79 inches (1,997 mm), VF Wild’s dimensions place it in the mid-size pickup category. This efficiently packaged mid-size footprint is further enhanced by VF Wild’s flexible bed size.

The vehicle combines the practicality of a power-folding mid-gate to provide a class-leading bed length designed to expand from 5 to 8 feet with the rear seats folded down automatically, equipping the VF Wild with the largest bed in its segment. With the functionality of the expanding bed, work and play can be done in style and comfort. The design also integrates a panoramic glass roof and digital side mirrors to improve aerodynamics.

The VF Wild concept was jointly developed by VinFast and Australian design studio GoMotiv. The design, developed over 8,000 hours and involving many designers, boasts a striking "Fluid Dynamism" aesthetic that is uniquely designed for the VF Wild concept, inspired by the flowing motion of a superhero’s cape in the wind.

"VinFast’s new electric vehicle concept was marked with a pivotal naming convention. “Wild” represents “the force of nature” and embodies the brand’s ethos of breaking boundaries to venture beyond and signifies its ongoing commitment toward a green future for everyone," the company stated.

Tran Mai Hoa, deputy CEO of sales and marketing at VinFast Global, said: “This is not just a new product in our offering – it showcases our aspiration to venture into the fast-paced and thriving electric pickup truck market.”

Envisioning a future where electric mobility is universally accessible and suitable to all terrain environments, the VF Wild encourages customers to break free from the urban routine and fully immerse themselves in the beauty of nature, according to VinFast.

VinFast – a member of Vietnamese private conglomerate Vingroup – envisions driving the advancement of the global smart electric vehicle revolution. Established in 2017, the carmaker owns a state-of-the-art automotive manufacturing complex with globally leading scalability that boasts up to 90% automation in Hai Phong, northern Vietnam.

On August 15, 2023, VinFast officially listed its shares on the tech-heavy Nasdaq Global Select Market as VFS.